Anteseden dan konsekuensi dari overall flow

DETAIL KOLEKSI

Anteseden dan konsekuensi dari overall flow

Oleh : Mochammad Yusup

Info Katalog

Nomor Panggil : 022151223

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Ganawati

Subyek : Personnel management;Market surveys

Kata Kunci : flow antecedents, overall flow, satisfaction, purchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2020_TA_MJ_022151223_Halaman-Judul.pdf
2.	2020_TA_MJ_022151223_Bab-1.pdf
3.	2020_TA_MJ_022151223_Bab-2.pdf
4.	2020_TA_MJ_022151223_Bab-3.pdf
5.	2020_TA_MJ_022151223_Bab-4.pdf
6.	2020_TA_MJ_022151223_Bab-5.pdf
7.	2020_TA_MJ_022151223_Daftar-Pustaka.pdf
8.	2020_TA_MJ_022151223_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh dari pengaruh flow antecedentsterhadap overall flow, satisfaction dan offline purchase intentions. Penelitian inidilakukan pada konsumen yang ingin melakukan pembelian secara langsung direstoran Ayam Keprabon. Sementara itu rentang waktu pengumpulan data adalahcross sectional yaitu metode pengumpulan data dalam satu waktu kesempatan.Teknik sampling yang digunakan adalah purposive sampling yang merupakan tekniksampling menggunakan kriteria tertentu sebanyak 167 responden. Metode analisisdata untuk menguji hipotesis menggunakan Structural Equation Modelling (SEM).Hasil dari penelitian menunjukkan bahwa terdapat pengaruh positif skill, challenge,dan telepresence terhadap overall flow, terdapat pengaruh positif overall flowterhadap SNS satisfaction. Terdapat pengaruh positif SNS Satisfaction terhadapoffline purchase intention serta terdapat pengaruh positif overall flow terhadap offlinepurchase intention. Hasil penelitian lain menunjukkan bahwa tidak terdapatpengaruh time distortion terhadap overall flow.

T This study aims to analyze the influence of flow antecedents toward overall flow,satisfaction and offline purchase intentions. This study was conducted on consumerswho want to buy restaurant Ayam Keprabon. Meanwhile, data collection timeframeis cross sectional that is data collection method in one time opportunity. Thesampling technique used is purposive sampling which is a sampling technique usingcertain criteria many as 167 respondent. Data analysis method to test hypothesisusing structural equation modeling (SEM). The result of research shows that there ispositive influence skill, challenge, and telepresence toward overall flow. There ispositive influence overall flow toward SNS satisfaction, There is positive influenceSNS Satisfaction and overall flow toward offline purchase intention. The results alsoshow that there is no influence time distortion toward overall flow.