Konsekuensi dari symbolic consumption pada coffee shop
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022141258
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Symbolic consumption;Marketing management
Kata Kunci : symbolic consumption, actual self, ideal self, lifestyle, brand attitude, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022141258_Halaman-judul.pdf | ||
| 2. | 2018_TA_MJ_022141258_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022141258_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022141258_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022141258_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022141258_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022141258_Daftar-pustaka.pdf | ||
| 8. | 2018_TA_MJ_022141258_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis konsekuensi dariSymbolic Consumption pada pelanggan Coffee Shop. Sampel yang digunakan dalampenelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposivesampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM).Hasil dari penelitian ini adalah (1) Actual Self berpengaruh positif terhadap BrandAttitude, (2) Ideal Self berpengaruh positif terhadap Brand Attitude, (3) Lifestyletidak berpengaruh positif terhadap Brand Attitude, (4) Brand Attitude berpengaruhpositif terhadap Purchase Intention.
T The objective of this study is to examine and analyze the consequences ofsymbolic consumption in coffee shop. The samples being used in this study is 200respondents. The data collection method being used by this study is purposivesampling. The testing is conducted by using Structural Equation Model (SEM)analysis method. The finding of this study are: (1) Actual Self has positive impact onBrand Attitude, (2) Ideal Self has positive impact on Brand Attitude, (3) Lifestyle hasnot positive impact on Brand Attitude, (4) Brand Attitude has positive impact onPurchase Intention.
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