Pengaruh faktor perilaku pribadi terhadap purchase intention for organic food

DETAIL KOLEKSI

Pengaruh faktor perilaku pribadi terhadap purchase intention for organic food

Oleh : Viona Halim

Info Katalog

Nomor Panggil : 022002001054

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Luki Ardiati Pratomo

Subyek : Marketing - Management;Purchasing - Management

Kata Kunci : attitude, subjective norms, perceived behavioural control, environmental concern, convenience, trust

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002001054_Halaman-Judul.pdf	12
2.	2024_TA_SMJ_022002001054_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002001054_Bab-1-Pendahuluan.pdf	9
4.	2024_TA_SMJ_022002001054_Bab-2-Tinjauan-Pustaka.pdf
5.	2024_TA_SMJ_022002001054_Bab-3-Metodologi-Penelitian.pdf
6.	2024_TA_SMJ_022002001054_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2024_TA_SMJ_022002001054_Bab-5-Simpulan.pdf	3
8.	2024_TA_SMJ_022002001054_Daftar-Pustaka.pdf
9.	2024_TA_SMJ_022002001054_Lampiran.pdf	13

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis aspek-aspek yang mempengaruhipurchase intention for organic food seperti attitude, subjective norms, perceivedbehavioural control, environmental concern, convenience dan trust. Topik organicfood atau makanan organik dipilih karena masyarakat kini semakin sadar terhadap baikatau tidaknya produk makanan yang dikonsumsi untuk tubuh dan lingkungan. Sampelyang digunakan dalam penelitian ini adalah konsumen yang pernah mengonsumsiorganic food dalam kurun waktu 1 tahun terakhir. Perolehan sampel dilakukan denganmenyebar kuesioner kepada 210 responden melalui Google Form. Dari 210 respondenterdapat 15 responden yang tidak dapat digunakan karena tidak sesuai dengan kriteriayang dinginkan sehingga hanya 195 responden yang diolah. Non-probability samplingdipilih sebagai metode penarikan sampel yang digunakan. Teknik pengambilan sampelmenggunakan purposive sampling dan metode analisis yang digunakan adalahStructural Equation Modeline (SEM). Hasil penelitian ini menunjukan bahwa terdapatpengaruh positif antara attitude terhadap purchase intention, terdapat pengaruh positifantara subjective norms terhadap purchase intention, terdapat pengaruh positif antaraperceived behavioural control terhadap purchase intention, terdapat pengaruh positifantara environmental concern terhadap purchase intention, tidak terdapat pengaruhpositif antara convenience terhadap purchase intention dan terdapat pengaruh positif antara trust terhadap purchase intention.

T This research aims to analyze aspects that influence purchase intention fororganic food, such as attitude, subjective norms, perceived behavioral control,environmental concerns, convenience and trust. The topic of organic food was chosenbecause people are now increasingly aware of whether or not the food productsconsumed are good for the body and the environment. The samples used in thisresearch were consumers who had consumed organic food within the last 1 year.Samples were obtained by distributing questionnaires to 210 respondents via GoogleForm. Of the 210 respondents, there were 15 respondents who could not be usedbecause they did not match the desired criteria, so only 195 respondents wereprocessed. Non-probability sampling was chosen as the sampling method used. Thesampling technique used purposive sampling and the analysis method used wasStructural Equation Modeline (SEM). The results of this study show that there is apositive influence between attitude on purchase intention, there is a positive influencebetween subjective norms on purchase intention, there is a positive influence betweenperceived behavioral control on purchase intention, there is a positive influencebetween environmental concern on purchase intention, there is no positive influencebetween convenience on purchase intention and there is a positive influence betweentrust on purchase intention.