DETAIL KOLEKSI

Anteseden continuance intention pada mobile food ordering applications


Oleh : Elvina Wardhani

Info Katalog

Nomor Panggil : 022001801080

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Sri Vandayuni Riorini

Subyek : Marketing - Management

Kata Kunci : continuance intention, expectation confirmation, perceived usefulness, dining atittude, e-satisfacti


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001801080_Halaman-Judul.pdf 1047.01
2. 2022_TA_SMJ_022001801080_Lembar-Pengesahan.pdf 449.73
3. 2022_TA_SMJ_022001801080_Bab-1-Pendahuluan.pdf 682.64
4. 2022_TA_SMJ_022001801080_Bab-2-Tinjauan-Pustaka.pdf 579.62
5. 2022_TA_SMJ_022001801080_Bab-3-Metode-Penelitian.pdf 1180.72
6. 2022_TA_SMJ_022001801080_Bab-4-Analisis-dan-Pembahasan.pdf 727.77
7. 2022_TA_SMJ_022001801080_Bab-5-Kesimpulan.pdf 507.08
8. 2022_TA_SMJ_022001801080_Daftar-Pustaka.pdf 543.55
9. 2022_TA_SMJ_022001801080_Lampiran.pdf 1412.6

P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden dariContinuance Intention pada Mobile Food Ordering Applications. Sampel yangdigunakan dalam penelitian ini berujumlah 200 responden. Dalam penelitian inimetode pengambilan sampel menggunakan non-probability sampling denganteknik purposive sampling. Pengujian di lakukan dengan metode StructuralEquation Model (SEM) dengan software AMOS. Hasil dari penelitian ditemukanbahwa anteseden dari continuance intention adalah (1) Expectation Confirmationberpengaruh positif terhadap Dining Atittude, (2) Perceived Usefulnessberpengaruh positif terhadap Dining Atittude, (3) Dining Atittude berpengaruhpositif terhadap E-Satisfaction, (4) E-Satisfaction berpengaruh positif terhadapContinuace Intention. Saran (1) Penelitian selanjutnya tidak hanya melibatkanresponden pada sisi pelanggan saja, namun pengguna secara keseluruhan, (2)Penelitian selanjutnya dapat meneliti lebih dari satu objek peneltian misalnyayang berfokus pada fashion, travel atau health, (3) Penelitian selanjutnya dapatmenggunakan variabel Perceived Ease of Use

T The objective of this study to examine and analyze the antecedents of ContinuanceIntention on Mobile Food Ordering Applications. The sample used in this studyamounted to 200 respondents. In this study, the sampling method used nonprobabilitysampling with purposive sampling technique. The test was carried outusing the Structural Equation Model (SEM) method with AMOS software. Theresults of this study are (1) Expectation Confirmation has a positive effect onDining Atittude, (2) Perceived Usefulness has a positive effect on Dining Atittude,(3) Dining Attitude has a positive effect on E-Satisfaction, (4) E-Satisfaction has apositive effect on Continuace Intention. Suggestions (1) Further research does notonly involve respondents on the customer side, but users as a whole, (2) Furtherresearch can examine more than one research object, for example, focusing onfashion, travel or health, (3) Further research can use variables Perceived Easeof Use

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