A Advertising can not be separated from its sales target to reach the sale of, which will be offered to consumers. A visual form captured by the senses; which eventually an undesired effect emotional, so as to make consumers interested then asked about detail the products. On designing photography advertising vespa piaggio to technique digital imaging, researchers make photographs in them by combining technique digital imaging at the photos. In the technologyand high the need for an advertisement, so workers in creative in sued to make idea then quicklyrealize his ideas into a visual. In the world of advertising photography as elements themessenger by visuals photos, work in photography made in in advertising often experiencedprocessing digital imaging.One attraction man is the power element a picture (image). Digital picture is documentsshaped file electronic devices or digital media. Now many device tools software to cultivate(manipulation) a picture. Some designers pour character and ideas into the hand grafiti then thenext one in scanning (digitalisasi) into computer and the result processed in accordance with theneed. Pixels is the individual of a color. Another meaning is a unit the smallest unit of digitalinformation.File jpeg is the scheme compression file bitmap having file storage great that notpractical. In the design photo advertising vespa piaggio researchers used instrument required inmaking a work, a digital camera dslr (digital single lens reflex). And then used the softwarephotoshop to process the results of a photograph to be processed into a work in photography bycombining technique photography and digital technique imaging that is done in softwarephotoshop.