Anteseden dan konsekuensi dari customer satisfaction dan affective commitment pada industri asuransi
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022150040
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Luki Adiati Pratomo
Subyek : Customer participation;Marketing management;customer relational value,
Kata Kunci : customer satisfaction, affective commitment.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022150040_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022150040_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022150040_Bab-2.pdf | 15 |
|
| 4. | 2019_TA_MJ_022150040_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022150040_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022150040_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022150040_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022150040_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis anteseden dankonsekuensi dari Customer satisfaction dan Affective commitment pada industryasuransi. Sampel yang digunakan dalam penelitian ini sebanyak 212 respondendengan menggunakan metode penarikan sampel purposive sampling. Sampel yangdigunakan dalam penelitian ini, yaitu pengguna yang sudah menggunakan ataupernah menggunakan jasa pelayanan asuransi. Pengujian hipotesis dilakukandengan metode structural equation model (SEM) dengan bantuan software AMOS22.0. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positifCustomer participation terhadap Customer relational value. Customer relationalvalue terhadap Customer satisfaction. Customer relational value terhadapAffective commitment. Customer satisfaction terhadap Affective commitment.Customer satisfaction terhadap Repurchase intention dan Affective commitmentterhadap Repurchase intention. Pada penelitian selanjutnya dapat menggunakanjenis asuransi lainnya untuk bisa melihat lebih besar tentang Repurchaseintention.
T This purpose of this study is to test and analyse antecedents and consequences ofCustomer satisfaction and Affective commitment at insurance industry. Thesample used in this research is 212 respondents by using purposive samplingmethod. The sample used in this study uses people who use insurance services orpeople who have already bought insurance services. Hypothesis testing for thisresearch was tested by structural equation model (SEM) with AMOS 22.0software. The result of this research show that there is positive influence onCustomer participation to Customer relational value. Customer relational valueto Customer satisfaction. Customer relational value to Affective commitment.Customer satisfaction to Affective commitment. Customer satisfaction toRepurchase intention and Affective commitment to Repurchase intention.. Forfuture research can use other insurance company to see more about RepurchaseIntention
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Hubungan service quality, utilitarian value, hedonic value, customer satisfaction dan word-of-mouth intention
FEB - Usakti
Pengaruh interactional fairness terhadap customer satisfaction dan behavioral intention
FEB - Usakti
Analisis pengaruh kualitas jasa terhadap kepuasan pelanggan pada maskapai penerbangan Riau Airlines
FEB - Usakti
Pengaruh harga, aneka ragam produk, kualitas, dan pelayanan karyawan terhadap kepuasan toko
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan jenis transaksi pembayaran dengan kepuasan pelanggan online pada sub forum komunitas otomotif www.kaskus.us
FEB - Usakti
Pengaruh reward systems terhadap knowledge transfer yang dimediasi oleh affective commitment di PT. Tonggak Ampuh
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh service quality terhadap customer loyalty melalui customer satisfaction (dalam konteks m-Banking)
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh kualitas layanan terhadap kepuasan nasabah perbankan yang terdaftardi LQ 45 periode 2014 – 2016
FEB - Usakti
Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
FEB - Usakti
Pengaruh kualitas pelayanan kesehatan gigi mulut terhadap persepsi kepuasan pelanggan (laporan penelitian)
FKG - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)