Konsekuensi self-brand connection
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151102
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Fatik Rahayu
Subyek : Self-brand connection;Marketing management
Kata Kunci : self-brand connection, brand experience, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151102_Halaman-Judul.pdf | 17 | |
| 2. | 2019_TA_MJ_022151102_Bab-1.pdf | 7 | |
| 3. | 2019_TA_MJ_022151102_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022151102_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022151102_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022151102_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022151102_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151102_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis konsekuansi dari Self-Brand Connection. Sampel yang digunakan dalam penelitian ini sebanyak 240 responden dengan menggunakan metode penarikan sample purposive sampling. Sampel yang digunakan dalam penelitian ini adalah konsumen yang pernah membeli dan menggunakan Luxury Fashion Brand. Pengujian hipotesis pada penelitian ini menggunakan metode Structural Equation Model (SEM) dengan bantuan software AMOS. Hasil dari penelitian ini adalah terdapat pengaruh Self-Brand Connection terhadap Brand Loyalty, selanjutnya Self Brand Connection berpengaruh terhadap Brand Experience, selain itu, Brand Experience dapat memediasi hubungan antara Self-Brand Connection dan Brand Loyalty. Untuk peneliti selanjutnya disarankan dapat meneliti Luxury Fashion Brand lainnya dan menambahkan variabel lainnya seperti Brand Trust dan Brand Value.
T The objective of the empirical study is to test and analyze the consequences of Self-Brand Connection. The sample used in this study is 240 respondents by using purposive sampling technique. The sample used in this study is consumers who have bought and used a Luxury Fashion Brand. The hypothesis testing in this study uses the Structural Equation Model (SEM) method with AMOS software. The results of this study show Self Brand Connection is associated with Brand Loyalty. Then, Self Brand Connection associated with Brand Experience. Also, Brand Experience mediates the association between Self-Brand Connection and Brand Loyalty. For future researchers are suggested to analysis other brand company and added other variabel like Brand Trust and Brand Value.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Peran self-brand connection dalam memediasi pengaruh image satisfaction terhadap online purchase intention
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Peran emotional attachment dalam memediasi pengaruh self-brand connection terhadap positive word of mouth.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh endorse credibility dan selp-brand connection terhadap consumer-based brand equity
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3528)
- FTSP (1168)
- FTI (3218)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)