Anteseden dari brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022131049
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Ganawati
Subyek : Brand communication;Marketing management
Kata Kunci : brand communication, brand image, brand trust dan brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131049_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022131049_Bab-1.pdf | 6 | |
| 3. | 2017_TA_MJ_022131049_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131049_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131049_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131049_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131049_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022131049_Lampiran.pdf |
|
à Tujuan dari penelitian ini adalah untuk menganalisa brand communication, brand image, brand trust dan brand loyalty padaStarbucksdi Jakarta. Data diperolehdengan cara menyebarkan kuisioner kepada 195 responden di Jakarta, yang pernah melakukan pembelian di Starbucks selama minimal 6 bulan terakhir. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah structural equation modeling (SEM).Hasil pengujian hipotesa menunjukkan bahwa brand communication dan brand image berpengaruh positif secara terhadapbrand loyalty melalui brand trust.Penelitian ini mendapatkan implikasi bagiperusahaanStarbucks untukmeningkatkan loyalitaspada benak konsumen, maka perusahaan harusmemperhatikan variabel-variabel seperti brand communication, brand image, dan brand trust.
T The purpose of this study was to analyze brand communication, brand image,brand trust and brand loyalty at Starbucks in Jakarta. Data obtained bydistributing questionnaires to 195 respondents in Jakarta, which have madepurchase on Starbucks at least 6 months. The data used is the cross-sectional dataand using purposive sampling as a method sampling. The analysis tool used isstructural equation modeling (SEM).The test results indicate the hypothesis of brand communication and brand imagehas positive effect on brand loyalty through brand trust. The research hadimplications for the company Starbucks to increase loyalty on customers mind, thecompany must pay attention to such variables as brand communication, brandimage and brand trust.
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Pengaruh social media influebce terhadap purchase intention yang di mediasi oleh brand image
FEB - Usakti
Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Pengaruh brand image, customer satisfaction, brand loyalty dan wom terhadap purchase intention pada pakaian olahraga
FEB - Usakti
Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Pengaruh citra merek terhadap label halal dan niat untuk mengunjungi kembali kedai Kopi di Indonesia
FEB - Usakti
Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
FEB - Usakti
Pengaruh kebijakan csr terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3528)
- FTSP (1168)
- FTI (3218)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)