Anteseden purchase intentions online travel agent
Info Katalog
File Repositori
Nomor Panggil : 022002014001
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Marketing - Management
Kata Kunci : argument quality, source credibility, information quantity, emotive word comprehension, perceived us
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022002014001_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022002014001_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022002014001_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022002014001_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022002014001_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022002014001_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022002014001_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022002014001_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022002014001_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh Argument Quality, Source Credibility, Information Quantity, Emotive Word Comprehension, Perceived Usefulness, Information Adoption, dan Purchase Intentions pada aplikasi online travel agent. Metode pengambilan sampel yang digunakan dalam penelitian ini yakni metode non-probability sampling.Teknik pengambilan sampel adalah purposive sampling dan diperoleh 203 orang responden yang menggunakan aplikasi online travel agent.Metode pengumpulan data adalah survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa Source Credibility danEmotive Word Comprehension dapat meningkatkan Perceived Usefulness pada konsumen dan dari manfaat tersebut berpengaruh positif pada Information Adoption sehingga dapat memperngaruhi Purchase Intentions.
T This study aims to examine the effect of Argument Quality, Source Credibility, Information Quantity, Emotive Word Comprehension, Perceived Usefulness, Information Adoption, and Purchase Intentions on online travel agent applications. The sampling method used in this study is the non-probability sampling method. The sampling technique was purposive sampling and obtained 203 respondents who used the online travel agent application. The data collection method is a survey by distributing questionnaires to respondents by the Google Form. The results of the study show that Source Credibility and Emotive Word Comprehension can increase Consumer Perceived Usefulness and these benefits have a positive effect on Information Adoption so that they can affect Purchase Intentions.
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