Anteseden dari customer engagement online resale platform
Info Katalog
File Repositori
Nomor Panggil : 022002001079
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Subyek : Marketing--Management
Kata Kunci : informational interaction, emotional interaction, trust in seller, trust in platform, customer engag
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001079_Halaman-Judul.pdf | 12 | |
| 2. | 2024_TA_SMJ_022002001079_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001079_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2024_TA_SMJ_022002001079_Bab-2-Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2024_TA_SMJ_022002001079_Bab-3-Metode-Penelitian.pdf | 15 |
|
| 6. | 2024_TA_SMJ_022002001079_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2024_TA_SMJ_022002001079_Bab-5-Kesimpulan.pdf | 6 | |
| 8. | 2024_TA_SMJ_022002001079_Daftar-Pustaka.pdf | 6 | |
| 9. | 2024_TA_SMJ_022002001079_Lampiran.pdf | 16 |
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P Penelitian ini bertujuan untuk menguji pengaruh informational interaction, emotional interaction, trust in platform, trust in seller dan customer engagement pada online resale platform. Metode pengambilan sampel yang digunakan dalam penelitian ini yakni metode non-probability sampling. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 126 responden yang menggunakan online resale platform. Metode pengumpulan data yang digunakan adalah metode survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa informational interaction dan emotional interaction dapat meningkatkan trust in seller dan trust in platform sehingga dapat mempengaruhi customer engagement.
T This research aims to examine the influence of informational interaction, emotional interaction, trust in platform, trust in seller, and customer engagement on online resale platforms. The sampling method employed in this study is non-probability sampling, specifically using purposive sampling. A total of 126 respondents who use online resale platforms were obtained. The data collection method used in this research is a survey method, distributing questionnaires to respondents through Google Form. The results of the study indicate that informational interaction and emotional interaction can enhance trust in the seller and trust in the platform, thereby influencing customer engagement.
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