Anteseden dari travel intention pada industri wisata melalui platform media sosial tiktok di indonesia
Info Katalog
File Repositori
Nomor Panggil : 022002001127
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Fatik Rahayu
Subyek : Marketing--Management
Kata Kunci : object-based authenticity, existential authenticity, attachment to social media influencer, enjoymen
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001127_Halaman-Judul.pdf | 12 | |
| 2. | 2024_TA_SMJ_022002001127_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001127_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2024_TA_SMJ_022002001127_Bab-2-Tinjauan-Pustaka.pdf | 15 |
|
| 5. | 2024_TA_SMJ_022002001127_Bab-3-Metode-Penelitian.pdf | 14 |
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| 6. | 2024_TA_SMJ_022002001127_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2024_TA_SMJ_022002001127_Bab-5-Simpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022002001127_Daftar-Pustaka.pdf | 2 | |
| 9. | 2024_TA_SMJ_022002001127_Lampiran.pdf | 18 |
|
P Penelitian ini bertujuan untuk menganalisis variabel yang mempengaruhi TravelIntention terhadap industri wisata melalui Platform media sosial di Indonesia.Metode pengumpulan data yang digunakan pada penelitian ini adalah Non-Probability Sampling dengan teknik Purposive Sampling yang disebarkan kepada251 responden secara online melalui Google Form. Rancangan yang digunakanpada penelitian in adalah pengujian hipotesis dengan hasil Object-basedAuthenticity berpengaruh positif terhadap Existential Authenticity, Object-basedAuthenticity berpengaruh positif terhadap Attachment to social media influencer,Existential Authenticity berpengaruh positif terhadap Attachment to SocialMedia Influencer, Object-based Authenticity berpengaruh positif terhadapEnjoyment, Existential authenticity berpengaruh positif terhadap Enjoyment,Attachment to Social Media Influencer berpengaruh positif terhadap Enjoymentdan Enjoyment berpengaruh positif terhadap Travel Intention.
T This research aims to analyze the variables that influence Travel intention towardsthe tourism industry through social media platforms in Indonesia. The datacollection method used in this research was Non-Probability Sampling withPurposive Sampling techniques which were distributed to 251 respondents onlinevia Google Form. The design used in this research is hypothesis testing with theresults that Object-based Authenticity has a positive effect on Existentialauthenticity, Object-based Authenticity has a positive effect on Attachment tosocial media influencers, Existential authenticity has a positive effect onAttachment to social media influencers, Object-based Authenticity has a positiveeffect positive effect on Enjoyment, Existential authenticity has a positive effect onEnjoyment, Attachment to social media influencer has a positive effect onEnjoyment and Enjoyment has a positive effect on Travel intention.
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