O One of the most important criteria for determining the quality of performances in the scope of art and design, can be seen from how a work art was created. Process of work art creation will be associated with an originality and innovation elements as divergent concept of creativity. This research is focusing on advertising creative as a concept, which the concept creative of advertise is capable to represented into website interface, as we know advertising industry and marketing are the company that stand out and selling their advertisement creativity strategy as relevant as possible with society life in order to can take consumers enthusiasm, and the website is an atractive media which company can provide responses to consumers directly. This research begins with the study of creativity in advertising and criteria of website quality. Analysis technique in this research using the theory of visual semiotics from Charles Morris to examine the meaning of creative website design that present on interface through some signs. Then that signs will be the creative benchmark that representing intoadvertising website design interface.