Faktor penentu yang mempengaruhi intention to use pada electronic wallets
Info Katalog
File Repositori
Subyek : Marketing -- Management
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Kurniawati
Kata Kunci : subjective norms, facilitating conditions, perceived usefulness, perceived ease of use, Intention To
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TS_MMJ_122012011035_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TS_MMJ_122012011035_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2023_TS_MMJ_122012011035_Bab-1-Pendahuluan.pdf | 11 | |
| 4. | 2023_TS_MMJ_122012011035_Bab-2-Landasan-Teori.pdf | 19 |
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| 5. | 2023_TS_MMJ_122012011035_Bab-3-Metode-Penelitian.pdf | 15 |
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| 6. | 2023_TS_MMJ_122012011035_Bab-4-Analisis-dan-Pembahasan.pdf | 17 |
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| 7. | 2023_TS_MMJ_122012011035_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2023_TS_MMJ_122012011035_Daftar-Pustaka.pdf | 7 | |
| 9. | 2023_TS_MMJ_122012011035_Lampiran.pdf | 18 |
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P Penelitian ini dijalankan untuk mengetahui pengaruh subjective norms danfacilitating conditions terhadap perceived usefulness dan perceived ease of useserta dampaknya pada intention to use. Penelitian ini menggunakan jenispenelitian asosiatif. Metode pengumpulan data yang digunakan pengguna aplikasiE-Wallet Paytren, i.saku, Sakuku, DOKU dan UANGKU. Metode pengolahandata yang digunakan adalah Partial Least Square. Hasil penelitian membuktikanbahwa Subjective Norms berpengaruh positif terhadap Perceived Usefulness.Facilitating Conditions berpengaruh positif terhadap Perceived Usefulness.Subjective Norms berpengaruh positif terhadap Perceived Ease of Use. PerceivedUsefulness berpengaruh positif terhadap Intention to Use. Perceived Ease of Usetidak berpengaruh positif terhadap Intention to Use. Subjective Normsberpengaruh positif terhadap Intention to Use. Facilitating Conditionsberpengaruh positif terhadap Intention to Use yang dirasakan masyarakat pada Electronic Wallet.
T This research was carried out to determine the effect of subjective norms andfacilitating conditions on perceived usefulness and perceived ease of use and theirimpact on intention to use. This research uses the type of associative research. Thedata collection method used by users of the Paytren e-wallet application, i.saku,Sakuku, DOKU and UANGKU. The data processing method used is Partial LeastSquare. The results of the study prove that Subjective Norms have a positiveeffect on Perceived Usefulness. Facilitating Conditions has a positive effect onPerceived Usefulness. Subjective Norms have a positive effect on Perceived Easeof Use. Perceived Usefulness has a positive effect on Intention to Use. PerceivedEase of Use has no positive effect on Intention to Use. Subjective Norms have apositive effect on Intention to Use. Facilitating Conditions has a positive effect onthe Intention to Use that is felt by the public towards electronic wallets
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