Determinan purchase intention serta pengaruhnya terhadap consumer purchase behavior dan willingness to pay more pada eco fashion.
Info Katalog
File Repositori
Pembimbing 3 : Siti Munawaroh
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Asep Hermawan
Kata Kunci : Keywords: Attitude; Subjective Norms; Perceived Behavioral Control; Environmental Concern; Altruism;
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2025_TS_MMJ_122012311022_Halaman-Judul.pdf | 14 | |
| 2. | 2025_TS_MMJ_122012311022_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_TS_MMJ_122012311022_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_TS_MMJ_122012311022_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_TS_MMJ_122012311022_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_TS_MMJ_122012311022_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_TS_MMJ_122012311022_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_TS_MMJ_122012311022_Bab-1.pdf | 17 | |
| 9. | 2025_TS_MMJ_122012311022_Bab-2.pdf |
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| 10. | 2025_TS_MMJ_122012311022_Bab-3.pdf |
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| 11. | 2025_TS_MMJ_122012311022_Bab-4.pdf |
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| 12. | 2025_TS_MMJ_122012311022_Bab-5.pdf | 12 | |
| 13. | 2025_TS_MMJ_122012311022_Daftar-Pustaka.pdf | 10 | |
| 14. | 2025_TS_MMJ_122012311022_Lampiran.pdf |
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P Produksi dan konsumsi fashion terus meningkat secara signifikan danberdampak negatif terhadap lingkungan. berdasarkan laporan katadata green(2024), timbulan sampah di indonesia mencapai 70,6 juta ton, dengan limbah kainsebagai salah satu penyumbang terbesar. tren fast fashion yang mendorongkonsumsi berlebihan turut memperparah pencemaran lingkungan. di tengahkondisi tersebut, eco fashion hadir sebagai alternatif, namun tingkat adopsinyamasih rendah di indonesia. penelitian ini bertujuan untuk menganalisis pengaruhattitude, subjective norms, perceived behavioral control, environmental concern,dan altruism terhadap purchase intention, serta dampak purchase intention terhadapconsumer purchase behavior dan willingness to pay higher price pada konsumeneco fashion di indonesia. penelitian ini menggunakan metode non probabilitysampling, dengan teknik purposive sampling. sampel yang digunakan dalampenelitian ini berjumlah 116 responden. metode analisis data dilakukanmenggunakan structural equation modeling (sem) dengan bantuan softwareamos. hasil penelitian menunjukkan bahwa attitude, subjective norms, perceivedbehavioral control, environmental concern, dan altruism berpengaruh positifterhadap purchase intention. selain itu, purchase intention juga berpengaruh positifterhadap consumer purchase behavior dan willingness to pay higher price.penelitian ini memberikan kontribusi teoritis dalam pengembangan perilakukonsumen terhadap produk ramah lingkungan, serta memberikan rekomendasi dariimplikasi manajerial bagi pelaku industri fashion dalam mendorong konsumsi yanglebih berkelanjutan.
T The production and consumption of fashion continue to increase significantly, leading to negative environmental impacts. according to the katadata green (2024) report, waste generation in indonesia has reached 70.6 million tons, with textile waste being one of the major contributors. the fast fashion trend, which promotes excessive consumption, has further exacerbated environmental pollution. amidst this situation, eco fashion has emerged as an alternative; however, its adoption rate remains low in indonesia. this study aims to analyze the influence of attitude, subjective norms, perceived behavioral control, environmental concern, and altruism on purchase intention, as well as the impact of purchase intention on consumer purchase behavior and willingness to pay a higher price for eco fashion products in indonesia. the study employed a non-probability sampling method using purposive sampling technique. a total of 116 respondents participated in the research. data analysis was conducted using structural equation modeling (sem) with the assistance of amos software. the results indicate that attitude, subjective norms, perceived behavioral control, environmental concern, and altruism have a positive influence on purchase intention. furthermore, purchase intention has a positive effect on both consumer purchase behavior and willingness to pay a higher price. this study contributes theoretically to the development of consumer behavior towards environmentally friendly products and provides managerial implications and recommendations for fashion industry stakeholders in promoting more sustainable consumption.
