Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
Info Katalog
File Repositori
Nomor Panggil : 022151031
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Teleshopping;Marketing management;Brand loyalty
Kata Kunci : brand image, brand love, brand commitment and positive word of mounth.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022151031_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022151031_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022151031_Bab--1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022151031_Bab--2-Landasan-Teori.pdf | 6 |
|
| 5. | 2023_TA_SMJ_022151031_Bab--3-Metodologi-Penelitian.pdf | 21 |
|
| 6. | 2023_TA_SMJ_022151031_Bab--4-Analisa-dan-Pembahasan.pdf | 36 |
|
| 7. | 2023_TA_SMJ_022151031_Bab--5-Kesimpulan.pdf | 4 | |
| 8. | 2023_TA_SMJ_022151031_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022151031_Lampiran.pdf | 66 |
|
P Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand love, dan brand commitment terhadap positive WOM kepada online shopping . Data yang digunakan dalam penelitan ini adalah Konsumen Online shopping. Jumlah data yangdiambil pada penelitian ini terdapat 200 sampel data konsumen online shoppingminimal 1 kali dalam setahun. Variabel independen dalam penelitian ini adalah BrandImage, Brand love dan Brand commitment. Variabel dependennya adalah Postive WordOf Mounth. Dari hasil penelitian ini bahwa terdapat pengaruh positif Brand Imageterhadap Brand love, terdapat pengaruh positif Brand Image terhadap Pengaruh positifBrand commitment ,terdapat pengaruh positif Brand Image terhadap Postive Word OfMounth, terdapat pengaruh positif Brand love terhadap Positive Word Of Mounth dan terdapat pengaruh positif Brand Commitment terhadap Positif Word Of Mounth.
T This study aims to determine the effect brand image, brand Love and brand commitment to positive word of mounth on online shopping . The data customer online shopping. The amount of data taken in this study there are 200 data samples that customer online shopping at least once a year. The independent variable in this study is Brand Image, brand love and brand commitment. The dependent is postive word of mounth. From the results of this study that there is a positive Brand Image on BrandLove, there is a positive of Brand Image on Brand Commitment, there is a positive of Brand Image on Positive Word Of Mounth, there is a positive effect of Brand Love on Positive Word Of Mounth And there is a positive effect of Brand Commitment on Positive Word Of Mounth.
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