Pengaruh country of origin terhadap purchase intention dengan peran mediasi dari brand image, attitude towards the brand perceived quality dan perceived price pada produk smart tab asal china.
Info Katalog
File Repositori
Pembimbing 3 : Adinda Delianti Santoso
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Hermanto Yaputra
Kata Kunci : country of origin, purchase intention, brand image, attitude towards the brand, perceived quality,
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_TS_MMJ_122012211037_Halaman-Judul.pdf | ||
| 2. | 2025_TS_MMJ_122012211037_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_TS_MMJ_122012211037_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2025_TS_MMJ_122012211037_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_TS_MMJ_122012211037_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_TS_MMJ_122012211037_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_TS_MMJ_122012211037_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_TS_MMJ_122012211037_Bab-1.pdf | ||
| 9. | 2025_TS_MMJ_122012211037_Bab-2.pdf | 47 |
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| 10. | 2025_TS_MMJ_122012211037_Bab-3.pdf | 27 |
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| 11. | 2025_TS_MMJ_122012211037_Bab-4.pdf |
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| 12. | 2025_TS_MMJ_122012211037_Bab-5.pdf | ||
| 13. | 2025_TS_MMJ_122012211037_Daftar-Pustaka.pdf | ||
| 14. | 2025_TS_MMJ_122012211037_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Country of Originterhadap Purchase Intention pada produk Smart Tab (tablet) asal Tiongkok denganperan mediasi dari Brand Image, Attitude Towards the Brand, Perceived Quality,dan Perceived Price. Penelitian ini menggunakan pendekatan kuantitatif denganmetode survei melalui kuesioner yang didistribusikan kepada 150 responden.Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) denganbantuan perangkat lunak LISREL. Hasil penelitian menunjukkan bahwa Country ofOrigin memiliki pengaruh langsung dan tidak langsung terhadap PurchaseIntention. Selain itu, variabel mediasi seperti Brand Image, Attitude Towards theBrand, Perceived Quality, dan Perceived Price memberikan kontribusi signifikandalam memperkuat hubungan antara Country of Origin dan Purchase Intention.Temuan ini memberikan implikasi penting bagi produsen Smart Tab asal Tiongkokuntuk meningkatkan daya saing produk melalui pengelolaan citra merek, kualitasyang dirasakan, dan harga yang terjangkau sesuai dengan preferensi konsumen.
T This study aims to analyze the influence of Country of Origin on PurchaseIntention for Chinese Smart Tab (tablet) products, with the mediating roles ofBrand Image, Attitude Towards the Brand, Perceived Quality, and Perceived Price.A quantitative approach was employed using a survey method, with questionnairesdistributed to 150 respondents. Data analysis was conducted using StructuralEquation Modeling (SEM) with the assistance of LISREL software. The resultsreveal that Country of Origin has both direct and indirect effects on PurchaseIntention. Furthermore, mediating variables such as Brand Image, AttitudeTowards the Brand, Perceived Quality, and Perceived Price significantlycontribute to strengthening the relationship between Country of Origin andPurchase Intention. These findings provide essential implications for ChineseSmart Tab manufacturers to enhance their competitiveness by managing brandimage, perceived quality, and offering prices aligned with consumer preferences.
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