P PT. Sepatu Bata Tbk as a shoe distributor has realized the importance if the logistic role in the company . By considering the logistic role , the company is expecting to maintain the retailer's and customer's satisfaction. One of the success factors in implementing the sales of Bata shoes product , is by supporting the logistic aspect. Logistic process are planning , application , flow controlling and storing the raw material processes , which are implemented efficiently and effectively on the inventory stage , finished goods and all information are related from the starting point to the consumption point with the similar objective for the customer's needs. Logistic process on PT. Sepatu Bata Tbk , still perceived inefficient condition on PT. Sepatu Bata Tbk are the improper products placement , lack of skilled labor in packing and signing the container box, which causing a delay of product delivery, and product arrival , delay in the product storing into the warehouse , etc. The inefficient of the logistic process could cause the decreasing ofBata shoes sales.Therefore , the issue which occurred on PT. Sepatu Bata Tbk has not implemented a detailed and accurate evaluation towards the logistic process which was implemented towards Bata shoes and has not implement a measurement of the retailer's satisfaction rate towards the logistic process which has been implemented by PT. Sepatu Bata Tbk , and also has not implement the measurement of customer's satisfaction rate and loyalty rate towards the products. Therefore, the objec ive of this research is to measure the productivity and quality of the logistic process which consists the warehousing , transportation , purchasing and customer service division towards the prod tcts , and also to compare the employee's satisfaction rate and the retailer's satisfaction rate towards the logistic process.Data collecting of the logistic process quality and productivity were implemented by collecting data of the company and processing the data by using the quality and productivity me asurement method. Data collecting of the questionnaire attributes for the retailer, customer and employees ofPT. Sepatu Bata Tbk was implemented by using the introduction questionnaire. The activity was measured by the questionnaire is good delivery and order. After all of the attributes perceived valid and reliable , thus the research questionnaire was distributed. Questionnaire data processing was implementP.d by using the SPSS software 11.0 which consists the validity and reliability tests , cross tab, and quadrant analysis map.Therefore, it could be conclude that , this thesis consists the data processing of quality and productivity logistic process data , the average rate of retailer's satisfaction rate , the comparison of the average rate of .PT. Sepatu Bata Tbk employee's satisfaction , and retai ler's satisfaction rate towards the logistic process, the average rate of customer's satisfaction and loyalty. The conclusion instance of the logistic process data processing is the order processed with no error on the storing activity with an average rate of 41.82% which was placed on the good performance level , and for the logistic process productivity instance is the order checked which is below the productivity average rate of 2874.2238 ,and for the performance is the actual order checked per labor hour with an average rate of 97.91% on the excellent performance level. The conclusion instance about the retailer's satisfaction rate on the delivery attribute is the punctuality of the product delivery with an average rate of 3.82 ( quite satisfy ) and on the order attribute is the product availability with an average rate of 3.10 ( quite satisfY ). And for the comparison instance of product delivery punctuality average rate is 3.43 and the employee's of PT. Sepatu Bata Tbk is 3.58 , and for the customer's satisfaction average rate is the average respondents will repurchase Bata products of2.96 (not loyal).