Pengaruh social media marketing terhadap keputusan pembeli pada pelanggan market place
Info Katalog
File Repositori
Nomor Panggil : 022001901022
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Subyek : Marketing management;Internet marketing
Kata Kunci : advertising attractiveness, influencer marketing, online customer reviews and purchase decision
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901022_Halaman-Judul.pdf | 12 | |
| 2. | 2023_TA_SMJ_022001901022_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001901022_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2023_TA_SMJ_022001901022_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2023_TA_SMJ_022001901022_Bab-3-Metode-Penelitian.pdf | 4 |
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| 6. | 2023_TA_SMJ_022001901022_Bab-4-Analisis-dan-Pembahasan.pdf | 11 |
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| 7. | 2023_TA_SMJ_022001901022_Bab-5-Simpulan.pdf | 4 |
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| 8. | 2023_TA_SMJ_022001901022_Daftar-Pustaka.pdf | 5 | |
| 9. | 2023_TA_SMJ_022001901022_Lampiran.pdf | 16 |
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I nternet telah membawa dampak besar pada gaya hidup masyarakat di berbagai belahan dunia Awalnya, internet hanya diakses melaluikomputer, namun dengan berkembangnya teknologi, akses internet kini telah merambah ke berbagai perangkat seperti smartphone, tablet, dan perangkat elektronik lainnya.Dalam penelitian ini rancangan penelitian yang digunakan adalah pengujian hipotesis (Hypothesis Testing). Pada penelitian ini alat analisis data yang akan digunakan adalah Structural Equation Modeling (SEM) yang dijalankan dengan program SmartPLS dan SPSS. Terdapat pengaruh positif Advertising Attractiveness, Influencer Marketing terhadap Purchase Decision. Tidak terdapat pengaruh positif Online Customer Reviews terhadap Purchase Decision
I nternet has had a significant impact on the lifestyles of people in various parts of the world. Initially, it was only accessible through computers, but with the advancement of technology, internet access has now extended to various devices such as smartphones, tablets, and other wearable devices.In this research, the research design used is hypothesis testing. The data analysis tool employed in this study is Structural Equation Modeling (SEM), PLS and SPSS program.There is a positive effect of Advertising Attractiveness, Influencer Marketing on Purchase Decision. There is no positive effect of Online Customer Reviews on Purchasedecision.
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