Pengaruh faktor technological, organizational dan environmental terhadap adopsi big data analytics di era transformasi digital
T ujuan penelitian ini adalah untuk menganalisis pengaruh faktor technological,organizational dan environmental terhadap adopsi big data analytics di era transformasidigital. Populasi dalam penelitian ini adalah perusahaan-perusahaan di Indonesia khususnyayang berlokasi di Jabodetabek yang sudah mengadopsi big data dalam sistem operasionalperusahaan.Sampel dalam penelitian ini sebanyak 205 responden dengan metode sampel purposif.Jenis data dalam penelitian ini adalah data primer berupa survey koesioner. Hasil penelitianmenunjukkan bahwa relative advantage, compatibility, complexity, top management support,organizational readiness secara positif memengaruhi minat perusahaan untuk mengadopsi bigdata. Namun security, competitive pressure dan government regulation secara negatifmemengaruhi minat perusahaan untuk mengadopsi big data.
T he purpose of this study is to analyze the influence of technological, organizationaland environmental factors on the adoption of big data analytics in the era of digitaltransformation. The population in this study are companies in Indonesia, especially thoselocated in Greater Jakarta which have adopted big data in the company's operational system.The sample in this study were 205 respondents with a purposive sample method. Thetype of data in this study is primary data in the form of a questionnaire survey. The results ofthe study show that relative advantage, compatibility, complexity, top management support,organizational readiness positively influence companies' interest in adopting big data.However, security, competitive pressure and government regulation negatively affectcompanies' interest in adopting big data.