Pengaruh big five personality terhadap perceived customer relationship management
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2011
Pembimbing 1 : Arwini Sumardi
Subyek : Customer Satisfaction
Kata Kunci : extravertion, agreeableness, conscientiousness, neuroticism, openness to experiences, big five perso
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2012_TA_MJ_022072012_7.pdf |
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| 2. | 2012_TA_MJ_022072012_6.pdf |
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| 3. | 2012_TA_MJ_022072012_5.pdf |
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| 4. | 2012_TA_MJ_022072012_4.pdf |
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| 5. | 2012_TA_MJ_022072012_3.pdf |
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| 6. | 2012_TA_MJ_022072012_2.pdf |
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| 7. | 2012_TA_MJ_022072012_1.pdf |
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P enelitian ini bertujuan untuk mengetahui pengaruh extraversion, agreeableness, conscientiousness, neuroticism, openness to experience terhadap perceived customer relationship management. Rancangan penelitian ini menggunakan rancangan penelitian uji hipotesis, metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi. Hasil penelitian menunjukkan bahwa extraversion berpengaruh positif terhadap perceived customer relationship management; Agreeableness berpengaruh positif terhadap perceived customer relationship management; Conscientiousness berpengaruh positif terhadap perceived customer relationship management; Neuroticism berpengaruh negatif terhadap perceived customer relationship management; Openness to experience berpengaruh positif terhadap perceived customer relationship management. Secara parsial disimpulkan bahwa variabel extraversion, agreeableness, conscientiousness, neuroticism, openness to experience berpengaruh signifikan terhadap perceived customer relationship management.
T his study aimed to determine the effect of extraversion, agreeableness, conscientiousness, neuroticism, openness to experience on perceived customer relationship management. The design of this study used a hypothetical test study design, data analysis methods used in this study is a regression analysis. The results showed that the positive effect on perceived extraversion customer relationship management; Agreeableness positive effect on perceived customer relationship management; Conscientiousness positive effect on perceived customer relationship management; Neuroticism negatively affect the perceived customer relationship management; Openness to experience a positive effect on perceived customer relationship management . Partially concluded that the variables extraversion, agreeableness, conscientiousness, neuroticism, openness to experience significant effect on perceived customer relationship management.
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