Anteseden dari intention to watch movies
Info Katalog
File Repositori
Nomor Panggil : 022002006503
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Fatik Rahayu
Subyek : Marketing - Management;Motion pictures
Kata Kunci : attitude, subjective norms, perceived behavioral control, eWOM, intention, intention to watch movies
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022002006503_Halaman-Judul.pdf | ||
| 2. | 2022_TA_SMJ_022002006503_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022002006503_Bab-1-Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022002006503_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2022_TA_SMJ_022002006503_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022002006503_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022002006503_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022002006503_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022002006503_Lampiran.pdf |
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T Tujuan dari penelitian ini adalah ntuk menganalisis pengaruh Attitude,Subjective Norms, Perceived Behavioral Control, eWOM, Intention terhadapIntention to watch Movies. Data yang akan digunakan pada penelitian kali ini ialahdata primer dengan bantuan software Analysis of Moment Structure (AMOS) datayang didapatkan akan diolah dengan metode SEM.Hasil yang diharapkan dalam penelitian ini disimpulkan Attitude berpengaruhpositif terhadap intention to watch movie, Subjective Norms tidak berpengaruh positifterhadap intention to watch movie, Perceived Behavioral Control berpengaruh positifterhadap intention to watch movies, Electronic Word of Mouth tidak berpengaruhpositif terhadap intention to watch movies, Involvement tidak berpengaruh positifterhadap intention to watch movies
T The purpose of this study was to analyze the effect of Attitude, SubjectiveNorms, Perceived Behavioral Control, eWOM, Intention on Intention to watchMovies. The data that will be used in this study is primary data with the help ofAnalysis of Moment Structure (AMOS) software. The data obtained will be processedusing the SEM method.The expected results in this study are concluded that Attitude has a positiveeffect on intention to watch movies, Subjective Norms do not have a positive effect onintention to watch movies, Perceived Behavioral Control has a positive effect onintentions to watch movies, Electronic Word of Mouth does not have a positive effecton intentions to watch movies , Involvement has no positive effect on intention towatch movies
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