Anteseden dan konsekuensi dari online brand experience
Info Katalog
File Repositori
Nomor Panggil : 022001904023
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Asep Hermawan
Subyek : Consumer satisfaction;Brand name products - Management
Kata Kunci : customer brand engagement, online brand experience,brand trust, brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022001904023_Halaman-Judul.pdf | ||
| 2. | 2021_TA_SMJ_022001904023_Lembar-Pengesahan.pdf | ||
| 3. | 2021_TA_SMJ_022001904023_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2021_TA_SMJ_022001904023_Bab-2-Landasan-Teori.pdf |
|
|
| 5. | 2021_TA_SMJ_022001904023_Bab-3-Metodologi-Penelitian.pdf |
|
|
| 6. | 2021_TA_SMJ_022001904023_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2021_TA_SMJ_022001904023_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2021_TA_SMJ_022001904023_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_SMJ_022001904023_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Customer Brand Engagment terhadap Online Brand Experience, Online Brand Experience terhadap Brand Trust dan Brand Loyalty. Objek penelitian ini adalah aplikasi digital banking dari Bank Konvensional di Indonesia. Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 210 responden. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan untuk uji reliabilitasnya adalah Cronbach’s Alpha. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif Customer Brand Engagement terhadap Online Brand Experience, terdapat pengaruh positif Online Brand Experience terhadap Brand Trust dan terdapat pengaruh positif Brand Trust terhadap Brand Loyalty, namun tidak terdapat pengaruh positif Online Brand Experience terhadap Brand Loyalty.
T This study aims to examine and analyze the influence of Customer Brand Engagement on Online Brand Experience, Online Brand Experience on Brand Trust and Brand Loyalty. The object of this research is a digital banking application from conventional banks in Indonesia. The data collection method used a questionnaire with purposive sampling technique to 210 respondents. The analytical method used in this study is the Structural Equation Model (SEM) through the AMOS and SPSS programs, while the reliability test is Cronbach's Alpha. The results show that there is a positive influence of Customer Brand Engagement on Online Brand Experience, there is a positive influence of Online Brand Experience on Brand Trust and there is a positive influence of Brand Trust on Brand Loyalty, but there is no positive influence of Online Brand Experience on Brand Loyalty.
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1752)
- FEB (7623)
- FK (2276)
- FKG (3676)
- FTSP (1206)
- FTI (3438)
- FTKE (2572)
- FALTL (2121)
- FSRD (761)