E Established in 2009, PT. Dian Gemilang Sejati is a part of the company in the field of drinking water, there are many customer complaints that need to be improved. Based on the problem, the purpose of this research is to design a model and measure the performance of customer relationship management (CRM) of PT. Dian Gemilang Sejati. This CRM performance uses the CRM Scorecard Method which has four perspective, that is Customer Value, Customer Satisfication, Customer Interaction, and Customer Knowledge. The first step in the measurement and design of the CRM Scorecard is to interpret the vision and mission into four perspectives, determine the strategic goals of each perspective, making a strategy map, determination of benchmarks, targets and strategic initiatives, and determining the drivers of performance and causal relationships. Then the performance of each strategic objective perspective is measured, then weighted the value of strategic objectives that are interconnected with Pairwise Comparison. The results of the design of the model obtained a score of 2 to 4 or not good to good for the targets achieved by the company from all four perspectives. The result of measuring the performance of the customer value perspective is 3,325, customer satisfaction perspective is 3.16, customer interaction perspective is 3, and the perspective of customer knowledge is 3.24, while the results of CRM performance measurement of PT. Dian Gemilang Sejati is 3.19, included into the category of "sufficient" (2.6 - 3.4). So there are still many performance improvements that can be done by the company, especially the Customer Interaction perspective.