Pengaruh faktor-faktor tpb, social media usage, social media marketing dan digital marketing interactions terhadap green purchase intentions.

DETAIL KOLEKSI

Pengaruh faktor-faktor tpb, social media usage, social media marketing dan digital marketing interactions terhadap green purchase intentions.

Oleh : Alya Nurkhoirunnisa

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Arwini Sumardi

Pembimbing 2 : Nama Saya

Kata Kunci : Attitude, Subjective Norms, Perceived Behavioral Control, Social Media Usage, Social Media

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002001123_Halaman-Judul.pdf	12
2.	2025_SK_SMJ_022002001123_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002001123_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002001123_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002001123_Lembar-Pengesahan.pdf	12
6.	2025_SK_SMJ_022002001123_Pernyataan-Orisinalitas.pdf	12
7.	2025_SK_SMJ_022002001123_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002001123_Bab-1.pdf	11
9.	2025_SK_SMJ_022002001123_Bab-2.pdf	15
10.	2025_SK_SMJ_022002001123_Bab-3.pdf	16
11.	2025_SK_SMJ_022002001123_Bab-4.pdf	17
12.	2025_SK_SMJ_022002001123_Bab-5.pdf	5
13.	2025_SK_SMJ_022002001123_Daftar-Pustaka.pdf	5
14.	2025_SK_SMJ_022002001123_Lampiran.pdf	7

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisa pengaruh Attitude, Subjective Norms, Perceived Behavioural Control, Social Media Usage, Social Media Marketing dan Digital Marketing Intention terhadap Green Purchase Intention. Teknik pengambilan sampel dalam penelitian ini menggunakan â€œnon probability samplingâ€ dengan syarat yaitu tidak terdapat probabilitas apapun yang melekat pada elemen dalam populasi supaya terpilih menjadi subjek sampel. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioer yang didistribusikan kepada 170 responden. Data dianalisis dengan metode PLS-SEM yang dijalankan oleh program AMOS. Hasil dari penelitian ini adalah : (1) Attitude mempunyai pengaruh positif terhadap Green Purchase Intention, (2) Subjective Norms mempunyai pengaruh positif terhadap Green Purchase Intention, (3) Perceived Behavioural Control mempunyai pengaruh positif terhadap Green Purchase Intention, (4) Social Media Usage mempunyai pengaruh positif terhadap Green Purchase Intention, (5) Social Media Marketing mempunyai pengaruh positif terhadap Green Purchase Intention, (6) Digital Marketing Intention mempunyai pengaruh positif terhadap Green Purchase Intention.

T This research aims to analyze the influence of Attitude, Subjective Norms, Perceived Behavioral Control, Social Media Usage, Social Media Marketing and Digital Marketing Intention on Green Purchase Intention. The sampling technique in this research uses \\\"non-probability sampling\\\" with the condition that there is no probability whatsoever attached to elements in the population so that they are selected as sample subjects. This research uses primary data obtained through questionnaires distributed to 170 respondents. Data were analyzed using the PLS- SEM method carried out by the AMOS program. The results of this research are: (1) Attitude has a positive influence on Green Purchase Intention, (2) Subjective Norms has a positive influence on Green Purchase Intention, (3) Perceived Behavioral Control has a positive influence on Green Purchase Intention, (4) Social Media Usage has a positive influence on Green Purchase Intention, (5) Social Media Marketing has a positive influence on Green Purchase Intention, (6) Digital Marketing Intention has a positive influence on Green Purchase Intention.