Anteseden dan konsekuensi dari social media fatigue
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Fatik Rahayu
Kata Kunci : Branded Content Overload, Brand Advertising Intrusiveness, Brand Content Irrelevance, Social Media F
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002106018_Halaman-Judul.pdf | ||
| 2. | 2025_SK_SMJ_022002106018_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002106018_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002106018_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002106018_Lembar-Pengesahan.pdf | 2 | |
| 6. | 2025_SK_SMJ_022002106018_Pernyataan-Orisinalitas.pdf | 2 | |
| 7. | 2025_SK_SMJ_022002106018_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002106018_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002106018_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002106018_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002106018_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002106018_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002106018_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002106018_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis peran branded content overload,brand content irrelevance dan brand advertising intrusiveness dalam pengaruh socialmedia fatigue terhadap lurking behaviors pada pengguna media sosial. Sampel yangdigunakan dalam penelitian ini sebanyak 210 responden. Metode Teknik pengambilansamoel yang digunakan merupakan purposive sampling. Data dianalisis menggunakanmetode Structural Equation Model (SEM). Hasil dari penelitian ini yaitu, Branded contentoverload berpengaruh positif terhadap Social Media Fatigue, Brand AdvertisingIntrusiveness berpengaruh positif terhadap Social Media Fatigue, Brand ContentIrrelevance berpengaruh positif terhadap Social Media Fatigue, Social Media Fatigue tidak berpengaruh positif terhadap Lurking Behaviors.
T This study aims to test and analyze the role of branded content overload, brand contentirrelevance and brand advertising intrusiveness in the influence of social media fatigueon lurking behaviors in social media users. The sample used in this study was 210respondents. The samoel retrieval technique method used is purposive sampling. Datawere analyzed using the Structural Equation Model (SEM) method. The results of thisstudy, namely, Branded content overload has a positive effect on Social Media Fatigue,Brand Advertising Intrusiveness has a positive effect on Social Media Fatigue, BrandContent Irrelevance has a positive effect on Social Media Fatigue, Social Media Fatigue has no positive effect on Lurking Behaviors.
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