Faktor-faktor yang mempengaruhi penggunaan opini investasi di sosial media
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari TechnologyAcceptance Model (perceived usefulness dan perceived ease of use) serta TheoryPlanned Behaviour (perceived trust, perceived security, dan perceived enjoyment)terhadap intention to use investment opinions. Penelitian ini menggunakan teknikpurposive sampling untuk pengumpulan sampel pada investor dan calon investoryang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trisakti yangmenghasilkan 150 responden. Penelitian ini menggunakan uji hipotesismenggunakan analisis linear regresi berganda. Hasil dari penelitian ini menunjukkanbahwa perceived trust dan perceived security berpengaruh positif terhadap intentionto use investment opinions. Sementara perceived usefulness, perceived ease of use,dan perceived enjoyment berpengaruh negatif terhadap intention to use investmentopinions.
T This research aims to test and analyze the influence of Technology AcceptanceModel (perceived usefulness and perceived ease of use) and Theory PlannedBehaviour (perceived trust, perceived security, and perceived enjoyment) onintention to use investment opinions. This research used a purposive samplingtechnique to collect samples from investors and potential investors who werestudents at the Faculty of Economics and Business, Trisakti University, whichresulted in 150 respondents. This research uses hypothesis testing using multiplelinear regression analysis. The results of this research show perceived trust andperceived security have a positive effect on intention to use investment opinions. Alsoperceived usefulness, perceived ease of use, and perceived enjoyment have anegative effect on intention to use investment opinions.