Konsekuensi dari perceived E- wom
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022110005
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Fatik Rahayu
Subyek : Purchase corporate image;Perceived service quality
Kata Kunci : perceived ewom, corporate image, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022110005--Halaman-Judul.pdf | 9 | |
| 2. | 2016_TA_MJ_022110005--Bab-1.pdf | 8 | |
| 3. | 2016_TA_MJ_022110005--Bab-2.pdf |
|
|
| 4. | 2016_TA_MJ_022110005---Bab-3.pdf |
|
|
| 5. | 2016_TA_MJ_022110005--Bab-4.pdf |
|
|
| 6. | 2016_TA_MJ_022110005--Bab-5.pdf |
|
|
| 7. | 2016_TA_MJ_022110005--Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022110005--Lampiran.pdf |
|
T Tujuan dari penelitian ini adalah untuk menganalisa dampak perceived ewom terhadap Purchase Intention dimediasi Corporate Image. Data diperoleh dengan cara menyebarkan kuisioner kepada 150 calon mahasiswa di Jakarta yangaktif menggunakan sosial media (Facebook, Twitter, Youtube, dan Instagram) dan pernah membaca ulasan secara online. Data yang digunakan adalah data crosssectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Structural Equation Modeling(SEM). Hasil pengujian hipotesa menunjukkan bahwa e-Wom Credibility tidak berpengaruh positif terhadap Corporate Image dan e-Wom Quality berpengaruh positif terhadap Corporate Image serta, e-Wom Quantity berpengaruh positif terhadap Corporate Image. Selanjutnya, Corporate Image berpengaruh positif terhadap Purchase Intention.
T The purpose of this study was to analyze the impact of perceived ewom mediated Intention to Purchase Corporate Image. Data obtained by distributing questionnaires to 150 students in Jakarta yangaktif using social media (Facebook, Twitter, Youtube, and Instagram) and read the reviews online. The data used is the cross-sectional and using purposive sampling as a method pegambilan sample. The analysis tool used is Structural Equation Modeling (SEM). The result of the hypothesis test shows that e-Wom Credibility is not a positive influence on Corporate Image and e-Wom Quality positive effect on Corporate Image and, e-Wom Quantity positive effect on Corporate Image. Furthermore, Corporate Image positive influence on Purchase Intention.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh other customer terhadap corporate image melalui emotional attachment dan consumer company identification
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh perceived eWOM terhadap purchase intention yang dimediasi oleh corporate image
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)