Anteseden dan konsekuensi dari attitude towards a platform pada konsumen transportasi online
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022141095
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Willy Arafah
Subyek : Perceived usefulness;Marketing management
Kata Kunci : perceived usefulness, perceived ease of use, attitude towards a platform, intention to participate a
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022141095_Halaman-Judul.pdf | 18 | |
| 2. | 2019_TA_MJ_022141095_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022141095_Bab-2.pdf | 17 |
|
| 4. | 2019_TA_MJ_022141095_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022141095_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022141095_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022141095_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022141095_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk mengetahui Anteseden dan konsekuensi dariAttitude Towards a Platform pada konsumen aplikasi transportasi online. Data yangdigunakan dalam penelitan ini adalah pengguna aplikasi transportasi Online. Jumlahdata yang diambil pada penelitian ini terdapat 190 sampel data yang telahmenggunakan aplikasi transportasi online lebih dari satu kali dalam sebulan. Variabelindependen dalam penelitian ini adalah Intention to Participate dan Intention toshare WOM. Variabel dependennya adalah Perceived Usefulness,Perceived Ease ofUse dan Attitude Towards a Platform. Dari hasil penelitian ini bahwa tidak terdapatpengaruh positif Perceived Usefulness terhadap Intention to Participate,terdapatpengaruh positif Perceived Usefulness terhadap Attitude Towards a Platform,terdapat pengaruh positif Attitude Towards a Platform terhadap Intention toParticipate, terdapat pengaruh positif Attitude Towards a Platform terhadapIntention to share WOM.
T This study aims to determine the Antecedents and Consequences of AttitudeTowards a Platform for consumers of online transportation applications. The dataused in this research are users of the Online transportation application. The amountof data taken in this study there are 190 data samples that have used onlinetransportation applications more than once a month. The independent variables inthis study are Intention to Participate and Intention to share WOM. The dependentvariable is Perceived Usefulness, Perceived Ease of Use and Attitude Towards aPlatform. From the results of this study that there is no positive effect of PerceivedUsefulness on Intention to Participate, there is a positive effect of PerceivedUsefulness on Attitude Towards a Platform, there is a positive influence on AttitudeTowards a Platform towards Intention to Participate, there is a positive influenceAttitude Towards a Platform on Intention to Share WOM.
Pengaruh perceived usefulness, perceived easy of use dan perceived risk terhadap attitude towards online shopping
FEB - Usakti
Dampak consumer’s security, benefits, dan usefulness terhadap continuance intention pada pengguna cashless
FEB - Usakti
Pengaruh playfulness, trust, perceived easy of use, critical mass terhadap actual use melalui intention to use
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh image,perceived value, perceived usefulness,dan perceived ease of use terhadap satisfaction
FEB - Usakti
Pengaruh perceived usability dan perceived usefulness terhadap customer satisfaction di online Travel service
FEB - Usakti
Analisis penerimaan sistem mobile payment dengan pendekatan technology acceptance model
FEB - Usakti
Pengaruh website functionality, perceived usability, perceived usefulness terhadap customer satisfaction
FEB - Usakti
Pengaruh consumer engagement pada situs website travel online terhadap purchase intentions
FEB - Usakti
Analisa penerimaan konsumen e-wallet di Jabodetabek menggunakan technology acceptance model
FEB - Usakti
Pengaruh social motivation dan perceived usefulness terhadap online purchase intention yang dimediasi oleh trust
FEB - Usakti
Pengaruh perceived usefulness of online reviews, trust, perceived risk terhadap online purchase intention
FEB - Usakti
sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)