Anteseden online purchase intention

DETAIL KOLEKSI

Anteseden online purchase intention

Oleh : Rachellina Ezra Lakeisha

Info Katalog

Nomor Panggil : 022001901059

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Harsini Soetomo

Subyek : Marketing - Management

Kata Kunci : social media commerce, trust, attitude, perceived ease of use, perceived usefulness purchase intenti

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901059_Halaman-Judul.pdf	10
2.	2023_TA_SMJ_022001901059_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901059_Bab-1-Pendahuluan.pdf	7
4.	2023_TA_SMJ_022001901059_Bab-2-Landasan-Teori.pdf	14
5.	2023_TA_SMJ_022001901059_Bab-3-Metode-Penelitian.pdf	12
6.	2023_TA_SMJ_022001901059_Bab-4-Analsis-dan-Pembahasan.pdf	9
7.	2023_TA_SMJ_022001901059_Bab-5-Kesimpulan.pdf	4
8.	2023_TA_SMJ_022001901059_Daftar-Pustaka.pdf	4
9.	2023_TA_SMJ_022001901059_Lampiran.pdf	12

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh positif trust, attitude, perceived ease of use, dan perceived usefulness terhadap purchase intention. Penelitian ini menggunakan data cross-sectional dengan menggunakan kuesioner untuk pengumpulan data. Teknik pengambilan sampel dalam penelitian ini adalah non-probability samplingJumlah responden penelitian ini sebanyak 140 responden. Responden dalam penelitian ini adalah individu yang melakukan transaksi melalui Social Media Commerce minimal 6 kali dalam 6 bulan terakhir. Penelitian yang akan datang disarankan meneliti variabel lainnya dan menambah jumlah sampel agar hasil penelitian dapat memberikan gambaran yang umum. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa positif trust, attitude, perceived ease of use, dan perceived usefulness berpengaruh positif terhadap purchase intention.

T This study intended to examine whether there is a positive effect of trust, attitude, perceived ease of use, dan perceived usefulness to purchase intention. This study uses cross-sectional data using a questionnaire for data collection. The sampling method used in this study is non-probability sampling. Respondents in this study had done 6 transactions Social Media Commerce in the previous 6 months. The amount of respondents in this study is 150 respondents. Future research should examine other variables to provide a more comprehensive picture. The data analysis technique used is Structural Equation Modeling (SEM). The result of this study indicates that there is a positive effect of trust, attitude, perceived ease of use, dan perceived usefulness to purchase intention.