Niat perilaku konsumen untuk membeli makanan organik
Info Katalog
File Repositori
Nomor Panggil : 022001801255
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Moch Sabur
Subyek : Consumer behavior;Marketing -- management
Kata Kunci : social norms, personal attitude, perceived behavioural control, health consciousness and consumer in
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001801255_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001801255_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001801255_Bab-1_Pendahuluan.pdf | 8 | |
| 4. | 2023_TA_SMJ_022001801255_Bab-2_Tinjauan-Pustaka.pdf | 17 |
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| 5. | 2023_TA_SMJ_022001801255_Bab-3_Metodologi-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001801255_Bab-4_Analisis-dan-Pembahasan.pdf | 7 |
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| 7. | 2023_TA_SMJ_022001801255_Bab-5_Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001801255_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001801255_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh Social Norms, Personal Attitude, Perceived Behavioural Control, Health Consciousness terhadap Consumer Intention to Purchase makanan organik.Peneliti melakukan penyebaran kuisioner kepada 204 responden sebagai sampel. Dalam penelitian ini metode pengambilan sampel menggunakan non-probability sampling, yaitu menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM), SPSS dan softwarePartial Least Square . Hasil menunjukan (1) Variabel Social norms tidak berpengaruh positif dan signifikan terhadap Consumer Intention to Purchase dan tidak didukung. (2) Variabel Personal Attitude berpengaruh positif dan signifikan terhadap Consumer Intention to Purchase dan didukung. (3) Variabel Perceived Behavioural Controlberpengaruh positif dan signifikan terhadap Consumer Intention to Purchase dan didukung. (4) Variabel Health Consciousnessberpengaruh positif dan signifikan terhadap Consumer Intention to Purchase dan didukung. Saran (1) Peneliti selanjutnya dapat memasukan variabel lain seperti harga, kualitas, pengetahuan, kesadaran akan lingkugan dan ketersediaan. (2) Peneliti selanjutnya dapat meneliti objek yang lain seperti minuman organic
T This study aims to examine the effect of Social Norms, Personal Attitude, Perceived Behavioral Control, Health Consciousness on Consumer Intention to Purchase organic food. Researchers distributed questionnaires to 204 respondents as a sample. In this study the sampling method used non-probability sampling, namely using a purposive sampling technique. The data analysis method used is Structural Equation Model (SEM), SPSS and Partial Least Square software. The results show (1) the Social norms variable has no positive and significant effect on Consumer Intention to Purchase and is not supported. (2) Personal Attitude variable has a positive and significant effect on Consumer Intention to Purchase and is supported. (3) the variable Perceived Behavioral Control has a positive and significant effect on Consumer Intention to Purchase and is supported. (4) Health Consciousness variable has a positive and significant effect on Consumer Intention to Purchase and is supported. Suggestions (1) Future researchers can include other variables such as price, quality, knowledge, awareness of the environment and availability. (2) The next researcher can examine other objects such as organic drinks
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