Anteseden brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022164024
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Kurniawati
Subyek : Social media marketing activities;Marketing management
Kata Kunci : social media marketing activities, self-expressive brands, brand love, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022164024_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022164024_Bab-1.pdf | 9 | |
| 3. | 2019_TA_MJ_022164024_Bab-2.pdf | 12 |
|
| 4. | 2019_TA_MJ_022164024_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022164024_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022164024_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022164024_Daftar-Pustaka.pdf | 10 | |
| 8. | 2019_TA_MJ_022164024_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji pengaruh social media marketing activities terhadap brand love, yang pada gilirannya berdampak pada brand loyalty. Sampel yang digunakan adalah pengguna Instagram yang merupakan pelanggan dari empat brand fashion (Nike, H&M, Zara, Adidas) sebanyak 280 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat structural equation model yang dijalankan oleh program AMOS. Hasil penelitian ini menunjukkan bahwa social media marketing activities berpengaruh positif terhadap self-expressive brands (inner & social), social media marketing activities berpengaruh positif terhadap brand love, self-expressive brands (inner & social) berpangruh positif terhadap brand love, brand love berpengaruh positif terhadap brand loyalty.
T This study examines the effect of social media marketing activities on brand love, which in turn impact brand loyalty. The sample used is Instagram users who are customers of four fashion brands (Nike, H&M, Zara, Adidas). The method used is a non-probability sampling using a structural equation model that is run by the AMOS program. The results of this study indicate that social media marketing activities has a positive effect on self-expressive brands (inner & social), social media marketing activities has a positive effect on brand Love, self-expressive brands (inner & social) has a positive effect on brand love, brand love has a positive effect on brand loyalty.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Peran brand love dan perceived quality dalam memediasi pengaruh brand personality terhadap purchase intention
FEB - Usakti
Pengaruh regional brand ambassador dan social media advertising terhadap brand trust dan brand loyalty konsumen gen-z
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1763)
- FEB (7639)
- FK (2276)
- FKG (3679)
- FTSP (1208)
- FTI (3543)
- FTKE (2572)
- FALTL (2121)
- FSRD (762)