DETAIL KOLEKSI

Faktor - faktor yang memengaruhi purchase intention secondhand clothing pada generasi z.


Oleh : Alfi Mazzida

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Iwan Ekawanto

Kata Kunci : Past Experience, Attitude, Fashion Innovation, Materialism, Financial Pressure, Purchase Intention

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2025_SK_SMJ_022002101120_Halaman-Judul.pdf
2. 2025_SK_SMJ_022002101120_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2025_SK_SMJ_022002101120_Surat-Hasil-Similaritas.pdf 1
4. 2025_SK_SMJ_022002101120_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2025_SK_SMJ_022002101120_Lembar-Pengesahan.pdf 4
6. 2025_SK_SMJ_022002101120_Pernyataan-Orisinalitas.pdf 1
7. 2025_SK_SMJ_022002101120_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2025_SK_SMJ_022002101120_Bab-1.pdf 18
9. 2025_SK_SMJ_022002101120_Bab-2.pdf
10. 2025_SK_SMJ_022002101120_Bab-3.pdf
11. 2025_SK_SMJ_022002101120_Bab-4.pdf
12. 2025_SK_SMJ_022002101120_Bab-5.pdf
13. 2025_SK_SMJ_022002101120_Daftar-Pustaka.pdf
14. 2025_SK_SMJ_022002101120_Lampiran.pdf

P Penelitian ini bertujuan untuk menguji serta menganalisis faktor – faktor yangmemengaruhi purchase intention. teknik pengumpulan data pada penelitian inimenggunakan metode non probability dengan purposive sampling yaitu pengambilansampel berdasarkan dari beberapa kriteria responden tertentu yaitu, berusia 19 – 27 tahun,pernah membeli dan menggunakan pakaian bekas (thrifting), membeli minimal 2 kali danterakhir 6 bulan yang lalu, pembeli dilakukan di pasar senen jakarta. data terkumpuldengan penyebaran kuesioner sebanyak 270 responden melalui penyebaran online.pengujian data dilakukan dengan menggunakan analisis structural equation modeling(sem). hasil penelitian ini menunjukan bahwa daily use occasion shc purchase pastexperience, special use occasion shc purchase past experience, attitude toward shchygiene (cleanliness), attitude toward shc trendy style, fashion innovativeness,financial pressure berpengaruh positif terhadap purchase intention. namun,materialism tidak terdapat pengaruh positif terhadap attitude toward shc trendy style.

T This study aims to examine and analyze the factors influencing purchase intention. thedata collection technique used in this research was non-probability sampling withpurposive sampling, in which respondents were selected based on specific criteria: aged19–27 years, had experience purchasing and using secondhand clothing (thrifting), hadmade at least two purchases, with the latest occurring within the past six months, andmade their purchases at pasar senen, jakarta. data were collected through an onlinequestionnaire distributed to 270 respondents. the data were analyzed using structuralequation modeling (sem). the results of this study indicate that daily use occasion shcpurchase past experience, special use occasion shc purchase past experience,attitude toward shc hygiene (cleanliness), attitude toward shc trendy style, fashioninnovativeness, and financial pressure have a positive influence on purchase intention.however, materialism does not show a positive influence on attitude toward shc trendystyle.

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