Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Iwan Ekawanto
Kata Kunci : Environmental Concerns, Social Influence, Altruism, Purchase Intention, eWOM, Willingness to Pay
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001242_Halaman-Judul.pdf | 10 | |
| 2. | 2024_SK_SMJ_022002001242_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001242_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001242_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001242_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001242_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001242_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001242_Bab-1.pdf | 9 | |
| 9. | 2024_SK_SMJ_022002001242_Bab-2.pdf | 17 |
|
| 10. | 2024_SK_SMJ_022002001242_Bab-3.pdf | 9 |
|
| 11. | 2024_SK_SMJ_022002001242_Bab-4.pdf | 10 |
|
| 12. | 2024_SK_SMJ_022002001242_Bab-5.pdf | 7 | |
| 13. | 2024_SK_SMJ_022002001242_Daftar-Pustaka.pdf | 7 | |
| 14. | 2024_SK_SMJ_022002001242_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji pengaruh Environmental Concerns, Social Influence, Altruism terhadap Purchase Intention dan pengaruh Purchase Intention terhadap eWOM dan Willingness to Pay dan pengaruh eWOM terhadap Willingness to Pay. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 200 responden yang menggunakan produk eco fashion. Metode pengumpulan data yang digunakan adalah metode survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa Environmental Concerns, Social Influence, Altruism dapat meningkatkan Purchase Intention dan eWOM sehingga dapat mempengaruhi Willingness to Pay.
T This research aims to examine the influence of Environmental Concerns, Social Influence, Altruism on Purchase Intention and the influence of Purchase Intention on eWOM dan Willingness to Pay and the influence of eWOM on Willingness to Pay. The sampling method employed in this study is non-probability sampling, specifically using purposive sampling. A total of 200 respondents who use eco fashion brands were obtained. The data collection method used in this research is a survey method, distributing questionnaires to respondents through Google Form. The results of the study indicate that Environmental Concerns, Social Influence, Altruism can enhance Purchase Intention and eWOM, thereby influencing Willingness to Pay.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Dampak social influence, vanity dan exhibitionism terhadap consumer behaviour kosmetik Korea
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Peran ewom dan faktor faktor yang mempengaruhinya terhadap itention to revisit pada hotel budget
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Assessing consumer preferences: exploring the willingness to pay a premium towards organic food brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh dari product features, brand name, product price, dan social influence terhadap demand for smarphone
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh perceived eWOM terhadap purchase intention yang dimediasi oleh corporate image
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)