Anteseden dari willingness to pay pada produk eco-fashion

DETAIL KOLEKSI

Anteseden dari willingness to pay pada produk eco-fashion

Oleh : Dheandra Frisca Alvionita

Info Katalog

Nomor Panggil : 022002016501

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Environmental economics;Marketing - Management

Kata Kunci : altruism, eco-fashion, environmental concerns, eWOM, purchase intention of eco-fashion, social influ

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022002016501_Halaman-Judul.pdf	13
2.	2023_TA_SMJ_022002016501_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022002016501_Bab-1-Pendahuluan.pdf	17
4.	2023_TA_SMJ_022002016501_Bab-2-Tinjauan-Pustaka.pdf	22
5.	2023_TA_SMJ_022002016501_Bab-3-Metode-Penelitian.pdf	19
6.	2023_TA_SMJ_022002016501_Bab-4-Analisis-dan-Pembahasan.pdf	17
7.	2023_TA_SMJ_022002016501_Bab-5-Kesimpulan.pdf	7
8.	2023_TA_SMJ_022002016501_Daftar-Pustaka.pdf	10
9.	Formulir-Persetujuan-Publikasi-Jurnal.pdf	1

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruhenvironmental concerns, social influence, altruismterhadap purchase intention of eco-fashion serta melihat adanya pengaruh antarapurchase intention of eco-fashion dengan eWOM dan willingness to pay.Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang disebar kepada 200 responden.Teknik pengambilan sampel yang digunakan adalah purposive samplingdengan kriteria yaitu konsumen individual yang pernah membeliproduk eco-fashion dari merek Uniqlo danH&Mdalam kurun waktu satu tahun terakhir. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) environmental concerns berpengaruh positif terhadap purchase intention of eco-fashion, (2) social influenceberpengaruh positif terhadap purchase intention of eco-fashion, (3) altruism berpengaruh positif terhadap purchase intention of eco-fashion, (4) purchase intention of eco-fashionberpengaruh positif terhadap eWOM, (5) eWOMberpengaruh positif terhadap willingness to pay.

T The purpose of this study is to examine and analyze the influence of environmental concerns, social influence, altruism on purchase intention of eco-fashion and also to identify the influence between purchase intention of eco-fashion, eWOM and willingness to pay. This study uses primary data obtained through questionnaires that were distributed to 200 respondents. The sampling technique used was purposive sampling using the criteria of individual consumer who had purchased eco-fashion products from Uniqlo and H&Mbrands within the last one year. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) environmental concerns have a positive effect on purchase intention of eco-fashion, (2) social influence has a positive effect on purchase intention of eco-fashion, (3) altruism has a positive effect on purchase intention of eco-fashion, (4) purchase intention of eco-fashion has a positive effect on eWOM, and (5) eWOM has a positive effect on willingness to pay.