Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Iwan Ekawanto
Kata Kunci : Environmental Concerns, Social Influence, Altruism, Purchase Intention, eWOM, Willingness to Pay
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001242_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002001242_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001242_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2024_SK_SMJ_022002001242_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2024_SK_SMJ_022002001242_Lembar-Pengesahan.pdf | 3 | |
| 6. | 2024_SK_SMJ_022002001242_Pernyataan-Orisinalitas.pdf | ||
| 7. | 2024_SK_SMJ_022002001242_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001242_Bab-1.pdf | 9 | |
| 9. | 2024_SK_SMJ_022002001242_Bab-2.pdf | 17 |
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| 10. | 2024_SK_SMJ_022002001242_Bab-3.pdf | 9 |
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| 11. | 2024_SK_SMJ_022002001242_Bab-4.pdf | 13 |
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| 12. | 2024_SK_SMJ_022002001242_Bab-5.pdf | 7 | |
| 13. | 2024_SK_SMJ_022002001242_Daftar-Pustaka.pdf | 7 | |
| 14. | 2024_SK_SMJ_022002001242_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh Environmental Concerns, Social Influence, Altruism terhadap Purchase Intention dan pengaruh Purchase Intention terhadap eWOM dan Willingness to Pay dan pengaruh eWOM terhadap Willingness to Pay. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 200 responden yang menggunakan produk eco fashion. Metode pengumpulan data yang digunakan adalah metode survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa Environmental Concerns, Social Influence, Altruism dapat meningkatkan Purchase Intention dan eWOM sehingga dapat mempengaruhi Willingness to Pay.
T This research aims to examine the influence of Environmental Concerns, Social Influence, Altruism on Purchase Intention and the influence of Purchase Intention on eWOM dan Willingness to Pay and the influence of eWOM on Willingness to Pay. The sampling method employed in this study is non-probability sampling, specifically using purposive sampling. A total of 200 respondents who use eco fashion brands were obtained. The data collection method used in this research is a survey method, distributing questionnaires to respondents through Google Form. The results of the study indicate that Environmental Concerns, Social Influence, Altruism can enhance Purchase Intention and eWOM, thereby influencing Willingness to Pay.
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