Pengaruh EWOM dan brand equity terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001801017
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Hj. Arwini Sumardi
Subyek : Marketing - Management;Brand loyalty
Kata Kunci : electronic word of mouth, brand awareness, brand association, brand loyalty, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801017_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001801017_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2022_TA_SMJ_022001801017_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2022_TA_SMJ_022001801017_Bab-2-Tinjauan-Pustaka.pdf | 14 |
|
| 5. | 2022_TA_SMJ_022001801017_Bab-3-Metode-Penelitian.pdf | 18 |
|
| 6. | 2022_TA_SMJ_022001801017_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2022_TA_SMJ_022001801017_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2022_TA_SMJ_022001801017_Daftar-Pustaka..pdf | 5 | |
| 9. | 2022_TA_SMJ_022001801017_Lampiran.pdf | 6 |
|
P Penelitian ini bertujuan untuk menguji dan menganalisa Pengaruh ElectronicWord of Mouth dan Ekuitas Merek terhadap Purchase Intention. Objek penelitian inimerupakan produk skincare lokal. Metode yang digunakan adalah non-probabilitysampling dengan Teknik purposive sampling kepada 150 responden. Metode analisisyang digunakan dalam penelitian ini adalah Structural Equation Model (SEM).Variabel independent dalam penelitian ini adalah Brand Awareness, BrandAssociation dan Brand Loyalty untuk variabel dependen adalah Purchase Intention.Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif electronicword of mouth terhadap purchase intention, terdapat pengaruh positif brandawareness terhadap purchase intention, terdapat pengaruh positif brand associationterhadap purchase intention dan terdapat pengaruh positif brand loyalty terhadappurchase intention.
T This study aims to examine and analyze the Effect of Electronic Word ofMouth and Brand Equity on Purchase Intention. The object of this research is askincare . The method used is non-probability sampling with purposive samplingtechnique to 150 respondents. The analytical method used in this study is theStructural Equation Model (SEM). The independent variables in this study are BrandAwareness, Brand Association and Brand Loyalty for the dependent variable isPurchase Intention. The results of this study indicate that there is a positive influenceof electronic word of mouth on purchase intention, there is a positive influence ofbrand awareness on purchase intention, there is a positive influence of brandassociation on purchase intention and there is a positive influence of brand loyalty onpurchase intention.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)