Konsekuensi perceived benefit of loyalty program minimarket lokal
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Sri Vandayuli Riorini
Kata Kunci : Entertainment, Exploration, Recognition, Gratitude, Loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002002063_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002002063_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002002063_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002002063_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002002063_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002002063_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002002063_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002002063_Bab-1.pdf | 5 | |
| 9. | 2024_SK_SMJ_022002002063_Bab-2.pdf | 12 |
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| 10. | 2024_SK_SMJ_022002002063_Bab-3.pdf | 21 |
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| 11. | 2024_SK_SMJ_022002002063_Bab-4.pdf | 10 |
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| 12. | 2024_SK_SMJ_022002002063_Bab-5.pdf | 3 | |
| 13. | 2024_SK_SMJ_022002002063_Daftar-Pustaka.pdf | 3 | |
| 14. | 2024_SK_SMJ_022002002063_Lampiran.pdf | 9 |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Entertainment, Exploration, Recognitionterhadap Gratitude dan Loyalty pada Minimarket Lokal. Data diperoleh dengan menyebarkankuesioner secara online kepada konsumen pengguna aktif keanggotaan minimarket Alfamartatau Indomaret yang berada di Indonesia. Jumlah sampel yang digunakan dalam penelitian inisebanyak 200 responden dengan Teknik pengambilan sampel yaitu purposive sampling.Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model(SEM) dengan menggunakan software AMOS 23. Hasil penelitian ini menunjukkan bahwaEntertainment berpengaruh positif terhadap Gratitude, Exploration berpengaruh positifterhadap Gratitude, Recognition tidak berpengaruh positif terhadap Gratitude, Gratitudeberpengaruh positif terhadap Loyalty
T This study aims to analyze the effect of Entertainment, Exploration, Recognition to gratitudedan Loyalty by Local Minimarket. Data were obtained by distribution questionnaires online toconsumers active users of Alfamart or Indomaret minimarket memberships in Indonesia. Thenumber of samples used in this study were 200 respondents with a sampling technique that waspurposive sampling. The data analysis method used in this study is the Structural EquationModel (SEM) using AMOS 23 softwere. The result showed that Entertainment has a positiveeffect on Gratitude, Exploration has positive effect on Gratitude, Recognition no positive effecton Gratitude, Gratitude has a positive effect on Loyalty
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