Faktor-faktor yang mempengaruhi loyalty intention

DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi loyalty intention

Oleh : M Jefara Al Amin

Info Katalog

Nomor Panggil : 022141145

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Dyah Astarini

Subyek : Service quality;Consumer satisfaction

Kata Kunci : service quality, service value., network quality, consumer satisfaction, loyalty intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2022_TA_SMJ_022141145_Halaman-Judul.pdf
2.	2022_TA_MJ_022141145_Lembar-Pengesahan.pdf
3.	2022_TA_SMJ_022141145_Bab-1-Pendahuluan.pdf
4.	2022_TA_SMJ_022141145_Bab-2-Tinjauan-Pustaka.pdf
5.	2022_TA_SMJ_022141145_Bab-3-Metode-Penelitian.pdf
6.	2022_TA_SMJ_022141145_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2022_TA_SMJ_022141145_Bab-5-Kesimpulan.pdf
8.	2022_TA_SMJ_022141145_Daftar-Pustaka.pdf
9.	2022_TA_MJ_022141145_Lampiran.pdf

Abstrak
Abstract

T Tujuan dari penelitian ini adalah meneliti pengaruh service quality terhadap perceived service value, perceived service value terhadap consumer satisfaction, network quality terhadap consumer satisfaction, consumer satisfaction terhadap loyalty intention. Populasi dalam penelitian ini adalah pelanggan perusahaan service provider GSM di Jakarta. Metode pengambilan data yang digunakan pada penelitian ini adalah teknik purposive sampling.Kesimpulan dari penelitian ini adalah Service quality mempengaruhi perceived service value, Perceived service value mempengaruhi Network quality, Network quality mempengaruhi satisfaction, Satisfaction mempengaruhi loyalty intention.

T The purpose of this study is to examine the effect of service quality on perceived service value, perceived service value on consumer satisfaction, network quality on consumer satisfaction, consumer satisfaction on loyalty intention. The population in this study are customers of GSM service provider companies in Jakarta. The data collection method used in this research is purposive sampling technique.The conclusion of this study is that service quality affects perceived service value, perceived service value affects network quality, network quality affects satisfaction, and satisfaction affects loyalty intention.