Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa
Info Katalog
File Repositori
Nomor Panggil : 022001700015
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Moch Sabur
Subyek : Brand loyalty;Consumer satisfaction
Kata Kunci : brand image, brand loyalty, perceived quality, customer satisfaction.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001700015_Halaman-Judul.pdf | ||
| 2. | 2022_TA_SMJ_022001700015_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001700015_Bab-1-Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022001700015_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2022_TA_SMJ_022001700015_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022001700015_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2022_TA_SMJ_022001700015_Bab-5-Kesimpulan1.pdf |
|
|
| 8. | 2022_TA_SMJ_022001700015_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001700015_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk melihat apakah citra merek berpengaruh terhadapkesetiaan merek dan memberikan kualitas tinggi untuk memuaskan pelanggan pada kedai kopiJanji jiwa. Penelitian ini menggunakan metode Purposive Sampling dimana data dikumpulkanmelalui kuisioner online kepada 165 responden dan dioleh menggunakan metode analisisStructural Equation Model (SEM).Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif Brand Imageterhadap Brand Loyalty, terdapat pengaruh positif Customer Satisfaction terhadap BrandLoyalty, terdapat pengaruh positif Perceived Quality terhadap Brand Image, terdapat pengaruh positif Brand Image terhadap Customer Satisfaction, terdapat pengaruh positif Perceived Quality terhadap Brand Loyalty.
T This study aims to see whether brand image has an effect on brand loyalty and providesperceived quality to customer satisfaction at the Janji Jiwa coffee shop. This study used the purposive sampling method, where data were collected through online questionnaires to 165 respondents and processed using the analysis method of Structural Equation Model (SEM).The results show that there is a positive influence of Brand Image on Brand Loyalty, there is a positive influence of Customer Satisfaction on Brand Loyalty, there is a positive influence of Perceived Quality on Brand Image, there is a positive influence of Brand Image on Customer Satisfaction, there is a positive influence of Perceived Quality on Brand Loyalty.
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Hubungan service quality, utilitarian value, hedonic value, customer satisfaction dan word-of-mouth intention
FEB - Usakti
Pengaruh interactional fairness terhadap customer satisfaction dan behavioral intention
FEB - Usakti
Analisis pengaruh kualitas jasa terhadap kepuasan pelanggan pada maskapai penerbangan Riau Airlines
FEB - Usakti
Pengaruh harga, aneka ragam produk, kualitas, dan pelayanan karyawan terhadap kepuasan toko
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Pengaruh idealism, relativism, ethical concern, dan perceived quality terhadap consumer complicity
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Hubungan jenis transaksi pembayaran dengan kepuasan pelanggan online pada sub forum komunitas otomotif www.kaskus.us
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh nama merek terhadap niat pembelian melalui kualitas yang dirasakan dan nilai yang dirasakan
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2103)
- FKG (3253)
- FTSP (1110)
- FTI (2786)
- FTKE (2420)
- FALTL (1975)
- FSRD (709)