Anteseden brand loyalty pengguna simcard telepon seluler
Info Katalog
File Repositori
Nomor Panggil : 022001701138
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Brand loyalty;Marketing - Management
Kata Kunci : brand experience, brand satisfaction, brand trust, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001701138_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001701138_Lembar-pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001701138_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001701138_Bab-2-Landasan-teori.pdf | 8 |
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| 5. | 2023_TA_SMJ_022001701138_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001701138_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001701138_Bab-5-Simpulan.pdf |
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| 8. | 2023_TA_SMJ_022001701138_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001701138_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden Brand Loyalty Pengguna Simcard Telepon Seluler. Sampel yang digunakan dalam penelitian ini berjumlah 215 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Brand Experience berpengaruh positif terhadap Brand Satisfaction, (2) Brand Experience berpengaruh positif Brand Trust (3) Brand Satisfaction terhadap Brand Loyalty (4) Brand Trust berpengaruh positif terhadap Brand Loyalty (5) Brand Experience tidak berpengaruh positif terhadap Brand Loyalty.
T This study aims to examine and analyze the Antecedent of Brand Loyalty Celluler Simcard User The sample used in this study amounted to 215 respondents and was collected by purposive sampling method. Testing was carried out using the Structural Equation Model (SEM) method.The results of this study are (1) Brand Experience has a positive effect on Brand Satisfaction, (2) Brand Experience has a positive effect on Brand Trust (3) Brand Satisfaction has a positive effect on Brand Loyalty (4) Brand Trust has a positive effect on Brand Loyalty (5) Brand Experience has no positive effect on Brand Loyalty.
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