Pengaruh pengalaman merek terhadap loyalitas merek melalui kepercayaan merek dan pengaruh merek

DETAIL KOLEKSI

Pengaruh pengalaman merek terhadap loyalitas merek melalui kepercayaan merek dan pengaruh merek

Oleh : Syty Nur Azizah

Info Katalog

Nomor Panggil : 022001905007

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Kurniawati

Subyek : Branding (Marketing);Brand loyalty

Kata Kunci : customer experience,brand loyalty,brand trust.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001905007_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001905007_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001905007_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001905007_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SMJ_022001905007_Bab-3-Metodologi-Penelitian.pdf
6.	2023_TA_SMJ_022001905007_Bab-4-Analsis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001905007_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001905007_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001905007_Lampiran.pdf

Abstrak
Abstract

T Tujuan dalam penelitian yaitu menganalisis pengaruh Pengaruh customer experience terhadap brand loyalty melalui brand trust dan brand affect pada para konsumen yang menggunakan skincare local di Indonesia. Melakukan penyebaran kuisioner kepada 205 konsumen. pada penelitian ini pengambilan sampel yang digunakan yaitu non-probability sampling, dan pada penelitian ini digunakan purposive sampling. Dalam metode analisis data di buat dengan structural equation modeling (SEM) dan software AMOS24. Hasil memperlihatkan variabel brand affect mempengaruhi customer experience tidak didukung, brand trust dan brand loyalty mempengaruhi positif terhadap customer experience terhadap skinacre lokal di Indonesia. Adapun saran untuk brand whitelab, avoskin, somethic, lacoco, for skinâ€™s untuk meningkatkan customer experience terhadap brand loyalty.

T The purpose of the study is to analyze the influence of customer experience and brand loyalty through brand trust and brand affect on consumers who use local skincare in Indonesia. Conducted questionnaire distribution to 205 consumers. In this study, sampling used was non-probability sampling, and in this study used purposive sampling. In the data analysis method uses structural equation modeling (SEM) and AMOS24 software. The results show that the variables brand affect affects the unsupported customer experience, brand trust, and brand loyalty positively affect the customer experience of local skincare in Indonesia. As for suggestions for whitelab, avoskin, somethic, la coco, for skin's brands to improve the customer experience for brand loyalty.