Analisa pengaruh perceived quality, brand awareness, affective commitment terhadap overall brand equity melalui brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 2017TA_MJ_022131138
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Asep Hermawan
Subyek : Perceived quality;Marketing management
Kata Kunci : perceived quality, brand awareness, affective commitment, overall brand equity.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022131138_Halaman-Judul.pdf | ||
| 2. | 2017_TA_MJ_022131138_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022131138_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022131138_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022131138_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022131138_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022131138_Daftar-Pustaka.pdf | ||
| 8. | 2017_TA_MJ_022131138_Lampiran.pdf |
|
P Penelitian ini dilakukan untuk mengetahui pengaruh dari Perceived Quality, Brand Awareness, Affective Commitment terhadap Overall Brand Equity melalui Brand Loyalty. Data yang digunakan dalam penelitian ini adalah data primer. Data di kumpulkan langsung melalui penyebaran kuesioner pada 200 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrument data menggunakan uji validitas dan uji reliabilitas. Uji hipotesis dalam penelitian ini menggunakan Structure Equation Model (SEM).Hasil pengujian hipotesis menunjukan bahwa terdapat pengaruh positif Perceived Quality terhadap Brand Loyalty, Brand Awareness terhadap Brand Loyalty, Affective Commitment terhadap Brand Loyalty dan Brand Loyalty terhadap Overall Brand Equity.
T This research aim to test the influence of Perceived Quality, Brand Awareness, Affective Commitment to Overall Brand Equity through Brand Loyalty. The research data is the primary data. Data were collected directly through questionnaires distribution to 200 respondents. Sampling technique in this research use purposive sampling. Test instrument data using test validity and reliability test. Hypothesis test in this research using Structure Equation Model (SEM).The result of hypothesis testing shows that there is positive influence of Perceived Quality to Brand Loyalty, Brand Awareness to Brand Loyalty, Affective Commitment to Brand Loyalty and Brand Loyalty to Overall Brand Equity.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran ewom dan faktor faktor yang mempengaruhinya terhadap itention to revisit pada hotel budget
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh idealism, relativism, ethical concern, dan perceived quality terhadap consumer complicity
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh reward systems terhadap knowledge transfer yang dimediasi oleh affective commitment di PT. Tonggak Ampuh
FEB - Usakti
Pengaruh nama merek terhadap niat pembelian melalui kualitas yang dirasakan dan nilai yang dirasakan
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh free gifts terhadap purchase satisfaction melalui happiness pada toko online Lazada
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Perancangan media desain komunikasi visual promosi coffee bluer sebagai upaya meningkatkan brand awareness
FSRD - Usakti
Anteseden dan konsekuensi dari customer satisfaction dan affective commitment pada industri asuransi
FEB - Usakti
Faktor availibilitas dan aksesibilitas terhadap persepsi kualitas layanan kesehatan di Puskesmas Kebon Jeruk
FK - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh consumer-based brand equity terhadap brand loyalty melalui customer satisfaction
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)