Konsekuensi trust on halal cosmetics, cosmetics product quality, dan religious belief pada produk kosmetik
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Kurniawati
Kata Kunci : Trust on halal cosmetics, cosmetics product quality, attitude towards halal cosmetics, religious bel
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001107_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001107_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001107_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001107_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001107_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001107_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001107_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001107_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001107_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001107_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001107_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002001107_Bab-5.pdf | 5 | |
| 13. | 2024_SK_SMJ_022002001107_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001107_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji serta menganalisis peran trust on halal cosmetics, attitude towards halal cosmetics, cosmetics product quality, religious belief, dan repurchase intention of consumer terhadap consumer loyalty pada konsumen pengguna merek kosmetik halal yang paling banyak digunakan Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 216 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Trust on halal cosmetics berpengaruh positif terhadap attitude towards halal cosmetics, (2) Cosmetics product quality berpengaruh positif terhadap attitude towards halal cosmetics, (3) Religious belief berpengaruh positif terhadap attitude towards halal cosmetics, (4) Attitude towards halal cosmetics berpengaruh positif terhadap repurchase intention of consumer, (5) Attitude towards halal cosmetics tidak berpengaruh positif terhadap consumer loyalty, (6) Repurchase intention of consumer tidak berpengaruh positif terhadap consumer loyalty, dan (7) Repurchase intention of consumer tidak dapat memediasi pengaruh positif attitude towards halal cosmetics terhadap consumer loyalty.
T This research aims to test and analyze the role of trust on halal cosmetics, attitude towards halal cosmetics, cosmetics product quality, religious belief, and repurchase intention of consumers on consumer loyalty among consumers who use the most widely used halal cosmetic brands in Indonesia. The sample used in this research was 216 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this research are: (1) Trust on halal cosmetics has a positive effect on attitude towards halal cosmetics, (2) Cosmetics product quality has a positive effect on attitude towards halal cosmetics, (3) Religious belief has a positive effect on attitude towards halal cosmetics, (4) ) Attitude towards halal cosmetics has a positive effect on repurchase intention of consumers, (5) Attitude towards halal cosmetics has no positive effect on consumer loyalty, (6) Repurchase intention of consumers has no positive effect on consumer loyalty, and (7) Repurchase intention of consumers has no can mediate the positive influence of attitude towards halal cosmetics on consumer loyalty.
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