Faktor-faktor yang mempengaruhi kecenderungan pembelian produk halal
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022111255
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Nidjat Ibrahim
Subyek : Personal societal perception;Halal certification
Kata Kunci : halal awareness, religious belief , halal marketing.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022111255--Halaman-Judul.pdf | ||
| 2. | 2016_TA_MJ_022111255--Bab-1.pdf | ||
| 3. | 2016_TA_MJ_022111255--Bab-2.pdf |
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| 4. | 2016_TA_MJ_022111255--Bab-3.pdf |
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| 5. | 2016_TA_MJ_022111255--Bab-4.pdf |
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| 6. | 2016_TA_MJ_022111255--Bab-5.pdf |
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| 7. | 2016_TA_MJ_022111255--Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022111255-Lampiran.pdf |
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T Tujuan penelitian ini adalah untuk mengetahui faktor - faktor apa saja yang dapat mempengaruhi Intention to purchase Halal product pada Hoka Hoka Bento yang berlebel Halal. Dalam penelitian ini Halal awareness, religious belief, personal societal perception, Halal certification dan Halal marketing menjadi variabel independen, sedangkan intention to purchase Halal product sebagai variabel dependen. Rancangan yang digunakan dalam penelitian ini menggunakan metode uji hipotesis yang bertujuan untuk menguji apakah terdapat pengaruh positif pada Halal awareness, religious belief, personal societal perception, Halal certification dan Halal marketing terhadap intention to purchase Halal product. Pengujian hipotesis ini menggunakan metode Regresi berganda (Multiple Regression) Hasil penelitian ini menyatak bahwa: (1) Terdapat pengaruh positif Halal awareness terhadap intention to purchase halal product, (2) Terdapat pengaruh positif antara religious belief terhadap intention to purchase Halal product, (3) Terdapat pengaruh positif antara personal societal perception terhadap intention to purchase halal product, (4) Terdapat pengaruh positif antara Halal certificatio terhadap intention to purchase Halal product, dan (5) Terdapat pengaruh positif antara Halal marketing terhadap intention to purchase Halal product. Implikasi manajerial dari penelitian ini adalah bahwa manajer harus dapat meningkatkan Halal awareness, religious belief, personal societal perception, Halal cartification dan Halal marketing agar intention to purchase Halal product dapat tercapai.
T The purpose of this study was to determine the factors - factors that can affect Intention to purchase Halal product on Hoka Hoka Bento berlebel Halal. In this study Halal awareness, religious belief, personal societal perception, Halal Halal certification and marketing becomes the independent variable, while the intention to purchase Halal product as the dependent variable. The design used in this study using hypothesis test is intended to test whether there is a positive influence on Halal awareness, religious belief, personal societal perception, Halal Halal certification and marketing of the intention to purchase Halal product. Testing this hypothesis using multiple regression (Multiple Regression) The results of this study menyatak that: (1) There is a positive influence Halal awareness of the intention to purchase halal product, (2) There is a positive influence between religious belief against the intention to purchase Halal product, (3 ) There is a positive influence between personal societal perception of the intention to purchase halal product, (4) There is a positive influence between halal certificatio the intention to purchase halal product, and (5) There is a positive influence between halal marketing of the intention to purchase halal product. Managerial implications of this study is that the manager should be able to increase Halal awareness, religious belief, personal societal perception, Halal and Halal marketing cartification that intention to purchase Halal product can be achieved.
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