O One of product, that is a hot issue today, is properti business. The government estimate around 780,000 unit of houses needed by Indonesian people annually. From this amount, need of houses in Jakarta for every year, it is estimated reach 80,000 units and demographic statistic shows that growth of housing demand will be continued increase quickly in the next five years, following the increasing income and number of small families in Jakarta. The purpose in this research is to find out the most effective promotion mix at a business property with self contained city concept, that is measured basde on sales revenue and promotion cos historically. This research uses multiple regression analysis. The suggestion from this research is increasing of sales in achieved by promotion mix strategy. PT Bumi Serpong Damai is better to increase advertising and public relation cost, while personal selling and sales promotion cos trasferred to advertising and public relation costs.