Konsekuensi dari social interaction ties dan shared language and vision bagi konsumen brand fashion lokal di Indonesia

DETAIL KOLEKSI

Konsekuensi dari social interaction ties dan shared language and vision bagi konsumen brand fashion lokal di Indonesia

5.0

Oleh : Rachel Indah Gabriela

Info Katalog

Nomor Panggil : 022001906012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Electronic commerce

Kata Kunci : trust, attitude towards brand, social interaction ties

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001906012_Halaman-Judul.pdf	10
2.	2023_TA_SMJ_022001906012_Lembar-Pengesahan.pdf	5
3.	2023_TA_SMJ_022001906012_Bab-1-Pendahuluan.pdf	15
4.	2023_TA_SMJ_022001906012_Bab-2-Tinjauan-Pustaka.pdf	5
5.	2023_TA_SMJ_022001906012_Bab-3-Metode-Penelitian.pdf	13
6.	2023_TA_SMJ_022001906012_Bab-4-Analisis-dan-Pembahasan.pdf	16
7.	2023_TA_SMJ_022001906012_Bab-5-Kesimpulan.pdf	7
8.	2023_TA_SMJ_022001906012_Daftar-Pustaka.pdf	5
9.	2023_TA_SMJ_022001906012_Lampiran.pdf	20

Abstrak
Abstract

P Penelitian ini bertujuan untuk mengkaji dan menganalisis peran dari Trust dan AttitudeTowards Brand sebagai mediasi yang mempengaruhi Social Interaction Ties dan SharedLanguage and Vision terhadap Purchase Intention pada pengguna social media tiktokyang pernah membeli produk brand fashion lokal melalui online streaming shoppingtiktok. Pengujian dilakukan dengan uji hipotesis menggunakan cross sectional dari dataprimer yang didapatkan melalui penyebaran kuesioner pada unit analisis yang dituju.Sebanyak 216 responden pengguna tiktok yang pernah membeli brand fashion lokal melalui onlin estreaming shopping menjadi sampel pada penelitian ini,dan hasil data yang ada kemudian dianalisis dengan menggunakan metode Structural Equation Model (SEM)

T This study aims to examine and analyze the role of Trust and Attitude Towards Brands as mediations that affect bonds of social interaction and language and a shared vision of purchase intention among social media users who have purchased local fashion brand products through online streaming shopping on Tiktok. Testing was carried out by testing the hypothesis using cross sectional from primary data obtained through distributing questionnaires to the intended unit of analysis. As many as 216 respondents using TikTok who had bought local fashion brands through online streaming shopping were sampled in this study, and the results of the data were then analyzed using the Structural Equation Model (SEM) method.