T The emergence of the Covid-19 pandemic has caused a worsening of children's habit of playing gadgets indefinitely. Children stare at the screen with a long duration and limited space for movement. This habit results in weakening vision due to the emergence of various visual disorders, one of which is nearsightedness. Therefore, there is a need for learning media in the form of an interactive book on eye recognition delivered through the concept of play and promotional media as its dissemination. Interactive books are also present as a substitute media for gadgets to fill children's free time and help parents in providing education on the importance of maintaining eye health to children. The method used is descriptive qualitative, which is to analyze the social situation under study through descriptive explanations. Data was taken from literature studies and questionnaires that were processed through 5W+1H analysis, target audience, and design analysis. Based on the questionnaire data, 17 parent respondents of children aged 7-10 admitted that their children play cellphones for more than 2 hours per day. And more than 18 people play gadgets to fill spare time at home. This is in accordance with the initial problem taken by the researcher. From the data obtained also as many as 16 children like to read storybooks so that interactive books with characterization stories are considered in accordance with children's preferences. The design results are in the form of main media, promotional media, and merchandise. The main media are lift the flap type interactive books and games, quartet cards, concave convex lenses, and cut and paste paper. Promotional media are launch posters, mini x-banners, Instagram feeds, e-commerce banner displays, book sales displays on publisher websites. As for merchandise, there are stikers, notebook, pins, t-shirt, key chains, and water bottle.