Anteseden dari future purchase intention
D Dalam penelitian ini bertujuan untuk mengetahui Anteseden dari Future Purchase Intention. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuisioner kepada 162 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan Structure Equation Model (SEM). Hasil pengujian hipotesa menunjukkan bahwa, terdapat pengaruh positif customer service terhadap customer satisfaction, terdapat pengaruh positif shipping terhadap customer satisfaction, tidak terdapat pengaruh positif tracking terhadap customer satisfaction, tidak terdapat pengaruh positif return terhadap customer satisfaction, tidak terdapat pengaruh positif purchasing process convenience terhadap customer satisfaction, terdapat pengaruh positif security perception terhadap customer satisfaction, terdapat pengaruh positif customer satisfaction terhadap future purchase intention
T The purpose of this research is to analyze Antecedents of Future Purchase Intention Data used in this study is primary data. Transmit the data obtained by questionnaires to 162 respondents. Sample collection techniques using purposive sampling technique. Validity and reliability are used instrument test. And Structural Equation Modelling (SEM) is used for hypothesis test. The result show there is positive effect of customer service on customer satisfaction, there is positive effect of shipping on customer satisfaction, there is no positive effect of tracking on customer satisfaction, there is no positive effect of return on customer satisfaction, there is no positive effect of purchasing process convenience on customer satisfaction, there is positive effect of security perception on customer satisfaction, there is positive effect of customer satisfaction on future purchase intention