Model komprehensif online trust dan pengaruhnya terhadap repurchase intention dalam e-commerce marketplace: berdasarkan model s-o-r
Info Katalog
File Repositori
Nomor Panggil : 122012003014
Subyek : Commerce - Marketing;Place marketing
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Asep Hermawan
Kata Kunci : repurchase intention, online trust, e-commerce, marketplace.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TS_MMJ_122012003014_Halaman-Judul.pdf | ||
| 2. | 2022_TS_MMJ_122012003014_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TS_MMJ_122012003014_Bab-1_Pendahuluan.pdf | -1 | |
| 4. | 2022_TS_MMJ_122012003014_Bab-2_Landasan-Teori.pdf |
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| 5. | 2022_TS_MMJ_122012003014_Bab-3_Metodologi-Penelitian.pdf | -1 |
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| 6. | 2022_TS_MMJ_122012003014_Bab-4_Analisis-dan-pembahasan.pdf | 16 |
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| 7. | 2022_TS_MMJ_122012003014_Bab-5_Kesimpulan.pdf |
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| 8. | 2022_TS_MMJ_122012003014_Daftar-Pustaka.pdf | ||
| 9. | 2022_TS_MMJ_122012003014_Lampiran.pdf |
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F Fenomena pertumbuhan internet yang pesat membentuk perilaku belanja online dantumbuhnya perkembangan retail online. Perusahaan website e-commerce terus bersainguntuk meningkatkan repurchase intention dan meningkatkan profit perusahaan.Penelitian ini bertujuan untuk menganalisis variabel yang memengaruhi RepurchaseIntention dalam konteks di Indonesia dengan menggunakan model SOR. Data diambildari 190 sampel yang dipilih dengan metode purposive sampling lalu hipotesis diujimenggunakan SEM dengan program AMOS. Penelitian menemukan Customer Reviewmemiliki pengaruh paling tinggi dan Customer Rating memiliki pengaruh palingrendah terhadap kepercayaan konsumen. Ditemukan juga pengaruh signifikan danpositif Online Trust terhadap Repurchase Intention. Serta Online Trust memediasisecara parsial Website Appearance, Security, Online Promotion, Customer Rating,Customer Review terhadap Repurchase Intention.
T The rapid growth of internet shapes online shopping behavior and the growth of onlineretail. E-commerce website companies continue to compete to increase repurchaseintention which resulted in company profit. This study aims to analyse the effect acomprehensive model of Online Trust on Repurchase Intention based on SOR model.Two dimensions that impacting customer’s experience in using website e-commerce:technology used by the platform and the seller quality within. Using SEM with AMOSsoftware to test hypotheses on a sample of 190 loyal customer of e-commerce websitein Indonesia chosen by using purposive sampling. Results shown that Customer Reviewhas the highest impact and customer review has the lowest impact to customer’s onlinetrust. The study shows positive and significant effect of online trust to repurchaseintention. Along with partial mediation effect of online trust found on all variablestested in this study (Website Appearance, Security, Online Promotion, CustomerRating, Customer Review terhadap Repurchase Intention).
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