Analisis faktor faktor yang mempengaruhi niat wisatawan untuk memilih tujuan wisata berkelanjutan yang dimediasi oleh green trust
P Pariwisata berkelanjutan, attitude, subjective norms, perceived behavioral control, travel motivation dan moral
T This study discusses sustainable tourism which is currently an important issue to maintain the balance between economic development and enviromental perservation.This study aims to identify factors that influence tourist intentions in choosing sustainable tourism destinations, and analyze how Green Trust can mediate the relationship between attitudes, and moral reflection on tourist intentions. The research method used is a quantitative method. The data collection method used by distributing questionnaires to 290 respondents who have been on sustainable trips. The data processing method used in this study is the component or variance based structural equation model where the data processing uses the partial Least Square(Smarta-PLS) version 3.2.9 PLS program. PLS (Partial Least Square) is in alternative model of covarince-based SEM. The results of the study indicate that 11 hypotheses support, and explain that attitudes, subjective norms, perceived behavioral control, travel motivation and moral reflectivity affect green trust and green trust affects tourists sustainable tourism intentions and mediates attutudes, subjective norms, perceived behavioral control, travel motivation and moral reflection on sustainable tourism intentions.